MNG Brands Strengthens Wellness Offerings with Acquisition of WellBeing Brewing Company
MNG Brands, the parent company of CBD Kratom and a leader in wellness-focused products, has made a strategic acquisition by purchasing WellBeing Brewing Company, known for its excellence in non-alcoholic brewing. This move significantly expands MNG's offerings in the wellness and functional beverage sectors, aligning well with current market trends that favor healthier lifestyle choices.
Established as a prominent name in the non-alcoholic beer landscape, WellBeing Brewing Company has garnered a loyal customer base for its award-winning brews. With this acquisition, WellBeing will maintain its distinct brand identity while leveraging MNG Brands' operational strength and distribution capabilities. This collaboration signals a unified effort to tap into the burgeoning $11 billion non-alcoholic beverage industry, presenting new wholesale opportunities that both companies can capitalize on.
Under the MNG Brands umbrella, WellBeing Brewing plans to diversify its product lineup by introducing new infused beverages, including THC-infused options. These innovative drinks will complement WellBeing's original non-alcoholic beers, enabling consumers to explore varied wellness and functional beverage choices designed for relaxation and health.
The market for non-alcoholic beverages is rapidly rising as more consumers seek alternatives that align with their health-conscious lifestyles. MNG Brands' investment in WellBeing is a proactive step to solidify its presence in this evolving market, emphasizing the company's commitment to providing high-quality, wellness-oriented products.
Dafna Revah, Vice President of MNG 2005 Inc., stated, "MNG Brands is committed to shaping the future of wellness with innovative and premium beverage alternatives. By consolidating our wholesale networks and expanding our expertise, we can bring a broader range of wellness solutions to meet the changing demands of consumers."
Jeff Stevens, the founder of WellBeing, expressed enthusiasm about the acquisition, affirming that being part of MNG Brands equips the company to scale its operations effectively, fulfill larger orders, and bring exciting new products to market. This partnership aims not only to boost sales but also to enhance product accessibility, ultimately benefitting the wellness-focused consumer.
Financial advisory for MNG Brands during this acquisition was provided by Hawkeye Capital Markets, a division of Beech Hill Securities, Inc., underlining the strategic nature of this transition.
MNG Brands, through its flagship brand CBD Kratom, has established itself as a leader in the wellness retail sector, boasting over 50 locations across major cities in the U.S. Its reputation as a comprehensive supplier of CBD and Kratom products aligns seamlessly with the brand values of WellBeing Brewing Company, further emphasizing a shared vision for promoting health, quality, and positive lifestyle choices.
As MNG Brands integrates WellBeing Brewing into its family of products, consumers can expect an exciting array of functional beverages that cater to the growing demand for healthier choices without compromising on taste. With a commitment to quality and innovation, both companies are poised for a successful future in the competitive wellness marketplace. To discover more about the offerings from these brands, visit their respective websites for updates and product information.