#United States #New York #Ulta Beauty #HATCH Mama #maternity skincare

HATCH Mama Launches at Ulta Beauty

HATCH Mama, a brand dedicated to high-performance beauty and wellness products tailored for mothers, has officially made its debut at Ulta Beauty, marking a significant milestone in the beauty retail space. Founded on the principles of modern motherhood and founded by Ariane Goldman in 2011, HATCH Mama aims to provide effective and aesthetically pleasing skincare solutions during pregnancy and postpartum.

Starting just before Mother’s Day, HATCH Mama's collaboration with Ulta further expands its reach, allowing more mothers and their caregivers access to premium skincare designed for the transformative journey of motherhood. With a focus on clean ingredients and thoughtful formulations, the brand ensures that products not only indulge but also meet the specific needs of women during pregnancy.

The launch collection featured on Ulta’s website includes:

• - Belly Oil: This popular hydrating oil is formulated to nourish skin prone to stretch marks, addressing a common concern among expecting mothers.
• - Down, Girl: A refreshing leg and foot cream that alleviates discomfort, swelling, and fatigue—ideal for those long days on your feet.
• - Nipple + Lip Rescue Balm: A versatile, rich salve created for ultra-sensitive skin areas, providing much-needed moisture and care.
• - New Mama Must-Haves Kit: This beautifully packaged gift set features full-sized versions of bestselling essentials, making it an ideal gift for new mothers.

Goldman expresses her enthusiasm for this launch, stating, "At HATCH, we are dedicated to supporting women through every stage of motherhood with innovative solutions that truly work. Launching at Ulta Beauty is a pivotal moment for us, as it allows moms everywhere to find products that celebrate and care for them alongside their favorite beauty essentials."

Laura Beres, VP of Wellness at Ulta Beauty, adds, "At Ulta, we believe wellness encompasses all aspects of a woman's life, which includes the intimate journey of motherhood. The inclusion of HATCH Mama into our Wellness Shop enriches our offerings, providing effective, safe, and comforting solutions for pregnancy and postpartum experiences. We are proud to expand our lineup, ensuring our guests have access to products that prioritize care during such an important chapter of their lives."

As of now, HATCH Mama’s offerings are available online at ulta.com with plans to introduce the entire product range in 370 Ulta Beauty locations across the nation later this summer.

Founded as a premium lifestyle destination, the HATCH Collection not only offers maternity-focused fashion but also skincare and a wealth of community support. The brand's editorial platform, Babe, provides engaging content, educational resources, and a nurturing environment helping women navigate their journeys with elegance and assurance. In October 2024, HATCH was acquired by Go Global Retail, and it now operates under the Matri Group portfolio alongside another beloved brand, Janie and Jack.

This launch is a significant step forward for HATCH Mama, fulfilling its mission to empower mothers everywhere—bringing them indulgent, effective products created with care and crafted to fit their unique experiences. Whether you are a new mother or shopping for someone special, HATCH Mama is positioned to help celebrate one of life’s most pivotal journeys.