#United States #Jersey City #Misunderstood Whiskey #Orange Blossom Bourbon #Ginger Spiced Whiskey

Misunderstood Whiskey Co. Unveils Orange Blossom Bourbon

Misunderstood Whiskey Co., the innovative brand known for its unique approach to flavored whiskey, has officially launched its first bourbon, the Misunderstood Orange Blossom Bourbon. With this release, the company aims to redefine the flavored whiskey category and make premium infused expressions accessible to all.

A New Era for Flavored Whiskey

The announcement of the Orange Blossom Bourbon is a significant milestone for the brand, which started its journey in 2017. The product is a celebration of spring's vibrant flavors, combining small-batch bourbon with the delightful essence of pure orange blossom honey. Misunderstood’s commitment to quality and natural ingredients is evident, as this bourbon is made with 100% natural components, avoiding artificial flavors and high fructose corn syrup.

With tasting notes of vanilla bean, orange blossom honey, and a refreshing hint of citrus, the Orange Blossom Bourbon is designed to appeal to both whiskey enthusiasts and newcomers. The bourbon is distilled at the historic Ross Squibb Distillery in Lawrenceburg, IN, and boasts a composition of 99% corn, which gives it a naturally light taste and a gentle sweetness that allows its bold citrus flavor to shine through. Each bottle is blended and bottled at 80 proof in Bardstown, KY.

The Vision Behind the Release

Chris Buglisi, Co-Founder and CFO of Misunderstood Brands, shared insights on the philosophy behind this launch, stating, "We've spent the last two years perfecting this release because we believe flavored whiskey deserves a new perspective. Orange Blossom Bourbon embodies our mission to redefine the category—way less sugar, better quality, and a natural flavor profile that enhances rather than overpowers."

This launch follows the success of the brand’s signature Ginger Spiced Whiskey, which was originally crafted to ease new drinkers into the whiskey world. Both products will fall under the company’s Botanical Series, a collection that draws inspiration from nature’s finest flavors.

JD Recobs, Co-Founder and CEO of Misunderstood Brands, expressed his pride in this new release, stating, "This marks a major milestone for Misunderstood as our first bourbon release. We couldn't be prouder of the innovation and care behind every drop. Orange Blossom Bourbon not only showcases where Misunderstood is heading but also reflects our ongoing commitment to pushing boundaries in the whiskey category."

The Perfect Serve and Cocktails

For those looking to enjoy Orange Blossom Bourbon, the company recommends serving it on ice with a fresh orange peel. Bartenders and cocktail enthusiasts will also find it a versatile ingredient, perfect for crafting delightful cocktails. The Blossom Old Fashioned, which only requires a dash or two of orange or cherry bitters, is sure to impress. For a refreshing tea cocktail, try the Golden Hour Tea, which combines one part Orange Blossom Bourbon with three parts sweet tea and a squeeze of lemon. Alternatively, the Blossom Spritz mixes one part of the bourbon with Aperol, soda water, and two parts prosecco for a bubbly delight.

Availability and Pricing

Consumers will be able to purchase Misunderstood Orange Blossom Bourbon for $29.99 per 750ml bottle, along with a 50ml option priced at $1.99. The spirit will be available for national online sales at shopmisunderstoodwhiskey.com and at select liquor stores across various markets, including FL, MA, NJ, NY, TX, CO, MN, SC, CA, and MI.

For more details on this exciting new release, please visit www.misunderstoodwhiskey.com or follow them on social media @misunderstoodwhiskey.

About Misunderstood Whiskey Co.

Misunderstood Whiskey Co. started as a kitchen recipe developed by two best friends aiming to create fun, easy-drinking whiskeys crafted with honest ingredients. The flagship product line under Misunderstood Brands also includes OATRAGEOUS Oat Milk Liqueur, recognized as the first dairy-free cream liqueur portfolio in the United States. The mission of Misunderstood Brands is to deliver innovative spirits that are driven by quality, transparency, and approachability for the modern consumer.