#Japan #Tokyo #Ureru Group #Taiwan EC #PIF申請

Introduction

In a significant move aimed at expanding opportunities for Japanese companies in the Taiwanese market, Ureru Group has officially launched its "Taiwan PIF (Product Information File) Application Service". This new initiative, spearheaded by Ureru’s subsidiary focused on cross-border e-commerce, is designed to assist businesses in overcoming the challenges posed by the stringent regulations enacted as part of the PIF system that comes into effect in July 2024.

Why Taiwan?

Taiwan is emerging as a hotspot for cross-border e-commerce, fueled by a culture that favors Japanese goods and a strong trust in "Japanese quality". With a projected e-commerce market size of approximately 2.3 trillion yen in 2023 and an average annual growth rate exceeding 8%, Taiwan presents a lucrative avenue for expansion for Japanese brands, particularly in the cosmetics and beauty sector. In fact, about 60% of Taiwanese consumers reportedly purchase Japanese cosmetics at least once a month, highlighting significant demand for products in skin care, whitening, and UV protection categories.

The New PIF Regulations

However, with these opportunities come legislative hurdles. The new PIF system mandates documentation and safety data to ensure product compliance for all cosmetics entering Taiwan, significantly elevating the barriers to entry for foreign brands. Recognizing this, Ureru Group's newly launched service aims to act as a bridge, allowing Japanese brands to navigate these regulations efficiently and confidently streamlining their market entry process.

How the Service Works

Ureru's PIF Application Service encompasses all stages required by Taiwan's Ministry of Health and Welfare. The service includes:

• - Safety Data Collection: Gathering all necessary data to meet safety standards.
• - Documentation Preparation: Creating comprehensive application documents required for submission.
• - Translation Services: Translating all paperwork into the required language to comply with local regulations.
• - Local Coordination: Working closely with on-ground safety representatives to facilitate the application process.
• - One-Stop Support: A comprehensive service that not only assists with legal compliance but also offers marketing strategies tailored to local consumers, ensuring products are not only accepted but also successful in the market.

With its extensive experience and proprietary marketing techniques, dubbed its "Strong Selling Know-How®", the Ureru Group aims to provide more than just legal assistance; it plans to architect a holistic approach to market penetration and brand promotion in Taiwan.

Strategic Advantage

The core strength of Ureru Group lies in the interconnectedness of its offerings across multiple disciplines, including advertising, AI marketing, software as a service (SaaS), live commerce, and logistics support. This integration positions the company as not just an applicant assistance provider but as a comprehensive partner in entering and thriving in the Taiwanese market. The PIF application marks the beginning of broader initiatives including live commerce, local sales, and logistics expansion, creating a gradual yet solid groundwork for an extended business portfolio.

Future Aspirations

In the short term, the goal is to secure contracts with more than five Japanese companies seeking compliance with Taiwan’s PIF requirements through this new service. Mid-range objectives involve establishing a robust cross-border e-commerce support system, which will incorporate live commerce, logistics partnerships, and marketing strategies tailored specifically for the Taiwanese market. Looking long-term, Ureru aspires to replicate its Taiwan success story across Southeast Asia, laying the groundwork for leadership in the Asian cross-border market.

This initiative is expected to positively impact Ureru Group’s consolidated financial performance in the fiscal year ending July 2026, making it crucial for stakeholders to keep an eye on these developments.

Conclusion

Ureru Group's launch of the PIF Application Service signifies more than just a service initiation; it is a launching pad for a grand strategy aimed at establishing dominance in the Taiwanese market. By breaking through the barriers of cross-border regulations, Ureru Group is not only exporting products but also exporting success on a global scale. Stakeholders, keep your eyes peeled for the unfolding potential of this strategic venture as Ureru Group sets its sights on increasing its influence across the Asian marketplace.