ohpner Supports Integrated Promotion for Infobox's Sales Data Platform

In Tokyo's Shibuya Ward, ohpner Inc., led by CEO Ken Doi, is making waves in the offline marketing industry. The company has recently undertaken a pioneering promotional campaign for a sales data platform known as Infobox, developed by Infobox Inc., located in Chiyoda Ward, Tokyo, and led by CEO Kaito Hiranuma. This initiative not only marked the first promotion for Infobox but also involved a comprehensive approach from strategic design to advertisement production and broadcasting.

Infobox serves as a one-stop sales data platform that seamlessly connects market research, enterprise list creation, and decision-maker engagement. It allows businesses to gather detailed insights into who needs what, when, and why, thereby helping companies figure out “which businesses to approach right now” and “the reasons behind it.”

Given the complexity of large enterprise companies, which often have diverse needs and intricate internal decision-making processes, understanding “who is looking for what, when, and why” is crucial for effective sales activities. This campaign placed a strong emphasis on “enterprise sales,” aiming to clearly communicate the benefits brought by the adoption of Infobox.

CM Story

The promotional CM captures the struggles of a department head and a young salesperson tasked with selling to enterprise clients. Their challenges are swiftly resolved by actor Tetsuji Tamayama, who transforms into “Super Salesperson Tetsuya Hakoyama.” By accessing Infobox, he gains instant insight into potential clients and their needs, all while having a box-shaped face! As he expertly identifies key persons, creates sales lists, and discovers the needs of companies interested in their offerings, his speed leaves the department head and the young salesperson astonished, with a comical twist ending where he exclaims, “Isn’t that too fast?!”

With Tetsuji Tamayama portraying the stylized yet humorous character of Tetsuya Hakoyama, the campaign promises engaging visuals that spotlight the practical advantages of Infobox in enterprise sales. Here are the series of commercials:

Production Team

- Strategic Planner: Kazuya Takishi (ohpner)
- Executive Creative Director: Naohisa Yamaguchi (Hakuhodo DY ONE)
- Copywriter: Kohei Kubota (Hakuhodo DY ONE)
- Planner: Risako Imai (Hakuhodo DY ONE)
- Art Director: Akane Hada (Hakuhodo DY ONE)
- Producer: Toshikazu Abe (Nibankobo)
- Director: Shota Nakano (Freelancer)
- Cameraman: Kosuke Matsuishi (Freelancer)

About the Infobox Sales Data Platform

Infobox stands out as a cutting-edge sales data platform that reveals “which companies to approach” and “the reasons behind it.” It employs AI to analyze a merged database of proprietary and Infobox data, guiding users on “who, when, and why” they should take action.
You can learn more at the Infobox product site.

About ohpner Inc.

ohpner specializes in offline advertising and marketing consulting designed to foster business growth for its clients. They offer a comprehensive suite of marketing solutions, including media selection, creative production, advertising distribution, and effectiveness measurement across various platforms such as mobility advertising and OOH media.