#Australia #Melbourne #Holladay Bourbon #Honey Barrel #McCormick Distilling

Expanding Horizons: Holladay Bourbon Enters Australian Market

Holladay Distillery, known for its storied heritage and exceptional bourbon, has taken an exciting step towards global expansion. The distillery, owned by McCormick Distilling Company, has recently partnered with the Australian spirits importer Honey Barrel. This collaboration aims to introduce the award-winning Holladay Bourbon to discerning drinkers in Australia.

Founded in Melbourne, Honey Barrel is a boutique spirits distributor led by entrepreneurs Kia Rasteh and Brynley Cullen. Their mission is to offer rare and high-quality whiskeys that resonate with the unique tastes of the Australian market. With a strong dedication to crafting exceptional experiences, Honey Barrel is well-positioned to present Ben Holladay's esteemed bourbon collection to an audience eager for premium beverages.

"Bourbon and rye have always been integral to our journey," stated Kia Rasteh, underscoring the company’s commitment to providing outstanding American whiskeys. Through exclusive tastings and events at their carefully curated bourbon bar, Honey Barrel has already made a mark by bringing products like the Ben Holladay Rickhouse Proof to the forefront of the Australian spirits scene.

Ben Hammond, representing McCormick Distilling International, expressed enthusiasm about the partnership. "We couldn’t be more excited to work with passionate partners like Honey Barrel," he said. The collaboration promises to ensure that Holladay Bourbon is showcased in a manner befitting its quality, leveraging Honey Barrel’s deep appreciation for fine spirits and their connections to Australia’s premium retail and bar landscape.

The partnership marks a significant step in Holladay Distillery's strategy for international growth. As Missouri's oldest distillery, Holladay has been producing bourbon dating back to 1856. They offer products like Holladay Soft Red Wheat and Ben Holladay Bourbon, which adhere to a recipe that has been preserved for over 160 years. Distillation, when combined with rich local history, provides Holladay with a unique standing in the bourbon industry.

As preparations ramp up for the launch later this summer, much anticipation surrounds what this collaboration will bring to the market. With both companies committed to emphasizing quality and heritage, it is expected that Ben Holladay Bourbon will resonate deeply with Australian consumers seeking exceptional whiskey options.

In conclusion, the partnership between Holladay Distillery and Honey Barrel signifies more than just a new distribution path; it embodies a shared passion for quality spirits. As they move forward together, both companies look to celebrate the distinctive flavors and craftsmanship that define Holladay Bourbon.

For more information about Holladay Distillery and its product offerings, you can visit holladaybourbon.com.