#Japan #Tokyo #Fraud Detection #Cacco #O-PLUX

Cacco's O-PLUX: A Revolutionary Fraud Detection Service

Cacco Inc., a leader in fraud detection solutions, has officially enhanced its O-PLUX service to combat fraudulent activities on five major e-commerce platforms, including the 'Hugukumi Plus' site operated by and roots Co., Ltd. This initiative primarily aims to fortify defenses against fraudulent reselling and unauthorized credit card usage, significantly benefiting both businesses and consumers.

Background of Implementation

In late 2021, a troubling surge in fraudulent orders of a popular beauty supplement targeted at first-time consumers was identified. Investigative efforts revealed that approximately 3.5% of new orders were a result of fraudulent activities disguised as genuine first-time purchases. The techniques employed by these fraudsters included deceptive alterations of addresses and contact details. Initially, manual verification was the method of choice, but this led to increased workloads and strains on operational efficiency. Thus, the decision was made to explore more efficient and accurate fraud detection measures. After careful evaluation of multiple detection tools, O-PLUX was chosen for its superior detection capabilities.

Decisive Factors and Outcomes

1. Exceptional Fraud Detection Accuracy

Trial results for O-PLUX surpassed initial expectations, detecting 4% of fraudulent orders, exceeding the anticipated 3.5%. Every order identified as fraudulent needed to be eliminated, affirming the service’s remarkable precision. Post-implementation, fraudulent orders aimed at exploiting first-time purchase pricing have ceased, illustrating a robust deterrent effect.

2. Flexible Detection Criteria Across Brands

By designing tailored detection criteria based on user attributes, O-PLUX enables the establishment of fraud prevention strategies appropriate for varied customer demographics across different brands. This optimized approach effectively mitigates fraud risks while ensuring a seamless experience for legitimate buyers across all five platforms.

3. Significant Reduction in Operational Workload

Previously, verification tasks requiring manual inspection have seen a dramatic reduction of about 90%. This shift not only improves operational efficiency but also alleviates the burdens faced by staff members.

Insights from And Roots Co., Ltd.

Kaede Nakamura from and roots Co., Ltd. commented, “Hugukumi Plus was founded with the desire to cultivate happy and gentle connections. Building long-lasting, trustworthy relationships with our customers is essential to us, which is why effective fraud measures for initial orders are crucial. The implementation of O-PLUX has created a secure environment, allowing clients to confidently utilize our service. We will continue to confront increasingly sophisticated fraudulent activities in the evolving e-commerce landscape, ensuring a safe purchasing experience for our customers.”

About O-PLUX

The O-PLUX fraud detection service by Cacco functions as a real-time solution that identifies fraudulent logins and orders in e-commerce settings. It addresses potential security breaches, including personal information leaks, credit card abuse, and malicious reselling. Utilizing a combination of IP address analysis, verified device uniqueness, bot detection, and a negative list confirmation, O-PLUX delivers high-precision detection of account takeovers and unauthorized registrations, effectively reducing the associated costs of preventive measures. The service leverages proven negative data, comprehensive checks of addresses, phone numbers, and email addresses alongside patented merging technology to achieve unparalleled accuracy in assessments.

Benefits of O-PLUX

• - Industry-leading Implementation: O-PLUX holds the No. 1 spot in terms of implementation across e-commerce platforms in Japan.
• - High Accuracy in Fraud Detection: Through a diverse range of shared negative data combined with localized examination logic, O-PLUX ensures elevated precision in recognizing fraudulent activities.
• - Rapid Response Capabilities: A collaboration between dedicated consultants and AI, incorporating machine learning and rule-based approaches, allows O-PLUX to swiftly adapt to emerging fraudulent tactics.
• - Easy Deployment: O-PLUX offers straightforward integration with various e-commerce systems, along with CSV upload options suitable for customized operational needs.
• - Cost-effective Solutions: Users can benefit from O-PLUX starting at just ¥30,000 per month, with options for trial effectiveness assessment and operation checks before full implementation.

About Cacco Inc.

Founded with the vision to materialize the concept of “Let’s give it a try” for future game-changers, Cacco Inc. develops and provides algorithms and software aimed at addressing corporate challenges utilizing security, payment, and data science technologies. Among its key services is O-PLUX, the leading fraud detection service in Japan for online transactions, alongside other solutions tackling information leakage and phishing defense. Cacco also contributes to various industries, such as manufacturing and apparel, through its data science services which foster cost reduction and improved operational efficiency.

For more information on O-PLUX and its benefits, visit Cacco's Fraud Detection Service.