#Japan #Tokyo #Kokusai Kogyo #Anker Japan #Enegaeru ASP

Anker Japan Implements Enegaeru ASP

Anker Japan, a leading provider of digital products in the US, Japan, and Europe, has recently adopted the "Enegaeru ASP" service developed by Kokusai Kogyo. This implementation aims to enhance their home battery business, ensuring a more efficient and transparent customer experience.

Background

The effectiveness of home battery systems varies based on multiple factors, including local sunlight exposure, individual electricity usage, and utility pricing plans. Initially, Anker Japan utilized Excel for simulations when it entered the home battery market in 2025. However, as the business expanded, manual Excel management began to reveal several inefficiencies, such as data inconsistencies, labor-intensive corrections, and coherence issues among team members. Consequently, providing swift and accurate information to customers became increasingly challenging.

The Three Transformations Achieved by Enegaeru

To address these issues, Anker Japan adopted the Enegaeru ASP. During the trial period, all team members recognized the value it brought, leading to an immediate implementation decision. The introduction of this service resulted in three significant transformations within Anker Japan's sales operations:

1. Increased Accuracy and Reliability of Proposals
By moving away from manual Excel aggregations, the company can now deliver equitable and highly accurate simulations reflecting local sunlight conditions and power usage patterns. This advancement allows Anker Japan to present consistent, easily understandable proposals that resonate with customers across different regions.

2. Accelerated and Streamlined Operations
Anker Japan revamped their estimation process, transitioning from post-site survey estimations to providing rough estimates within 1 to 2 days of initial inquiries. This reduction in waiting time significantly enhances customer experience and allows a small, skilled team to efficiently handle nearly 300 monthly inquiries from across the country.

3. Enhanced Customer Experience through Visualization
The Enegaeru ASP enables Anker Japan to present multiple battery and solar panel options with comparative graphs, allowing customers to visualize their choices easily. This approach addresses previous challenges related to price transparency, helping to distinguish Anker's offerings from competitors.

Outcomes and Customer Feedback

The implementation of Enegaeru ASP has not only improved operational efficiency but also significantly elevated the quality of communication with customers. As a result, the time between consultations and contract signings has decreased, and the conversion rates have steadily increased. Customers express satisfaction with the visibility provided in their proposals, and many appreciate the seamless process from consultation to installation. Notably, approximately half of the individuals who made purchases were existing Anker fans, highlighting the effectiveness of maintaining a high level of trust and transparency in their sales approach.

Miyamoto, Director of Anker Japan's Enterprise Headquarters, remarked on the transition from Excel management: "The integration of Enegaeru ASP has enabled us to achieve standardized and precise simulations. The high accuracy and flexibility in responding to electricity price fluctuations are particularly commendable. Our team now feels confident in providing understandable explanations, resulting in improved conversion rates. Moving forward, we aim to strengthen our partnership with Enegaeru to further realize our vision of 'Empowering Smarter Lives.'"

Anker Solix XJ Series

Anker Japan's home battery system, the "Anker Solix XJ Series," offers three capacity options: 5kWh, 10kWh, and 15kWh, boasting an industry-leading 97.5% conversion efficiency. One of the standout features is its exceptional warranty policy, providing a 20-year guarantee for both the power conditioner and battery, alongside a 25-year product warranty and a 30-year output guarantee for solar panels.

What is Enegaeru?

Enegaeru is a B2B SaaS simulation service provided by Kokusai Kogyo, designed to assess the economic benefits of renewable energy-related facilities. It quickly evaluates the economic impact of residential solar power, all-electric systems, batteries, and EVs/V2H as well as industrial self-consumption solar and batteries, and has been implemented by over 700 organizations, including government agencies and large energy firms nationwide.

Conclusion

The adoption of Enegaeru ASP by Anker Japan signifies a major step forward in the home battery sector, promising enhanced services and deeper customer engagement while reinforcing brand trust and transparency. For more details on the Enegaeru implementation, visit Enegaeru Case Study.