In a move that showcases the significant advancements in artificial intelligence applications, CLINKS Inc., a company based in Chuo, Tokyo, has announced the launch of its first commercial for 'Nareful Chat,' a subscription-based generative AI chat service designed for businesses. The commercial will premiere on March 31, 2026, and will feature two different themes: "Prompt Utilization" and "Utilization of Internal Data," emphasizing the concept of an AI that everyone can effectively use.
Background and Purpose of the Commercial
As the importance of generative AI in business operations grows, it has become a crucial topic for companies looking to enhance their competitive edge. However, many organizations face significant barriers when it comes to implementing these technologies. Common issues include a lack of understanding of how to utilize AI, limited access for only certain employees, and challenges in ensuring consistent adoption across the workforce. These obstacles have created a considerable gap in realizing the full potential of generative AI within companies.
To tackle these challenges, Nareful Chat has been developed to automatically generate and improve prompts, making it possible for individuals across varying levels of AI literacy to use the technology effectively. With its successful implementation in over 1,000 organizations, Nareful Chat has earned recognition as a practical AI solution that can be integrated into everyday business operations.
The newly launched commercial aims to redefine the perception of generative AI from being seen as a tool for a select few to a powerful asset for all employees. By generating awareness and addressing the fundamental challenges of full organizational adoption, CLINKS hopes to inspire businesses to take the next step in their AI journey.
Features and Values of Nareful Chat
Nareful Chat differentiates itself as a corporate-focused generative AI chat service by integrating several cutting-edge AI models such as ChatGPT, Gemini, Grok, Claude, and Perplexity into one platform. One of its standout features allows users to input objectives and receive automatically generated and optimized prompts. This eliminates the need for employees to have prior knowledge of prompt design, enabling them to harness the power of generative AI from day one. The AI also assists users by recommending the best model based on the task at hand, promoting widespread adoption across the organization regardless of individual skill levels.
Additionally, Nareful Chat includes an RAG (Retrieval Augmented Generation) function that allows the AI to read and respond to documents in various formats, including Excel, Word, and PDF. This drastically reduces the time spent searching for and confirming company knowledge stored in multiple documents.
The pricing model is set at a flat fee for companies, costing 40,000 yen (excluding tax) per month without limitations on the number of users. This approach is designed to encourage all employees, regardless of department or role, to incorporate generative AI into their daily tasks. It provides an accessible way for companies aiming to implement AI solutions at a low cost.
Highlights of the Commercial
The commercial comprises two themes, "Prompt Utilization" and "Utilization of Internal Data." The first focuses on how to effectively give instructions to the AI, while the latter portrays how the AI brings forth overlooked internal knowledge. Both narratives revolve around a consistent theme of "everyone being empowered," yet they present this idea through distinct lenses. A unique aspect of the commercials is the character of the anthropomorphized Nareful, dressed in a bright yellow suit, and the comedic reactions of the company's CEO, who repeatedly exclaims "Na!" in surprise at Nareful's capabilities.
The production team meticulously crafted the surprising reactions, capturing various responses during filming. Each instance of the surprise was carefully selected, ensuring that the final product portrays a range of believable and entertaining reactions. The team also worked creatively to capture natural interactions between the CEO and the anthropomorphized character, which contributed to the authenticity of the portrayals.
The climax of the commercial features a well-known melody accompanied by the catchy refrain, "Nareful Chat~♪," strongly echoing the message of the "everyone being empowered AI." Viewers can look forward to a comical yet rhythmic progression of the commercial, highlighting how frequently the expression "Na!" is exclaimed.
The commercials are available for viewing on YouTube:
About CLINKS Inc.
- - Company Name: CLINKS Inc.
- - Representative: President Kohei Kawahara
- - Established: December 2002
- - Location: TMG Hatchobori Building 10F, 1-10-7 Hatchobori, Chuo, Tokyo
- - URL: CLINKS Inc.
- - Key Business Areas: 1. IT Outsourcing 2. System Development 3. AI Services 4. Education and Training
In summary, CLINKS is pushing the boundaries of AI application within the corporate landscape. Their efforts to make generative AI accessible to all employees stand to transform how businesses leverage advanced technologies.