#Japan #AI #Tokyo #Immedio #MarkeZine

Transforming Demand Generation for the AI Era

The landscape of BtoB buying has dramatically shifted with the rise of Large Language Models (LLMs) like ChatGPT. As traditional approaches to lead generation through SEO become increasingly ineffective, marketers are faced with an urgent need to adapt and innovate their strategies. This change has inspired the focus of Immedio, a leading player in AI-driven inside sales, who will be participating as a sponsor at the forthcoming MarkeZine Day 2026 Spring event, taking place in Tokyo on March 3rd and 4th, 2026.

Event Overview

MarkeZine Day 2026 Spring is hosted by Shoei-sha’s MarkeZine editorial team, where thought leaders will gather to explore a variety of pressing issues in marketing and demand generation within the context of AI’s growing influence. Immedio’s Sales Department Manager, Masahiro Honda, will present a session on the evolving strategies of demand generation tailored for the AI age, drawing upon lessons from the US market.

The Paradigm Shift

In this new AI-native environment, conventional tools like SEO and cold calling are becoming obsolete as AI systems increasingly block unsolicited sales calls. Marketers must now integrate advanced techniques to source leads and cultivate relationships with potential clients. During the session, Honda will share compelling case studies from the US, showcasing how businesses are successfully leveraging AI technologies to automate lead generation and convert prospects into meaningful discussions.

Key Takeaways

Attendees can expect to gain insights into:

• - The changing consumer behavior driven by AI influences, backed by the latest research analysis across various demographics and departments.
• - Emerging best practices for demand generation that are gaining traction in the US, enabled by AI capabilities.
• - Real-world examples of how the Immedio platform is used to enhance lead generation and facilitate impactful sales dialogues.

Meet the Speaker

Masahiro Honda has been a pivotal figure in advancing SaaS solutions, having worked with prominent firms like Sansan and hacomono before joining Immedio in August 2023. With experience across a wide range of areas including marketing, inside sales, enterprise sales, and business development, Honda brings a wealth of expertise to the event, making it a must-attend for anyone in the field.

Immedio’s Vision

Immedio is dedicated to increasing successful meetings through intelligent design and technology. The company aims to create a world where innovative connections between creators and users can flourish, generating new value for society. Their flagship product, the AI Inside Sales Tool, is specifically designed to facilitate more meaningful interactions and streamline the sales process.

Event Details

• - Event Name: MarkeZine Day 2026 Spring
• - Theme: Adapt & Advance
• - Dates: March 3-4, 2026
• - Location: JP Tower Hall & Conference, Chiyoda City, Tokyo
• - Participation Fee: Free (Pre-registration required)
• - More Info: MarkeZine Day 2026 Registration

By attending this event, participants will not only learn about Immedio’s innovative solutions but also gain valuable insights into how the future of demand generation is being reshaped in the age of AI. Join us to explore how to effectively navigate these changes and advance your marketing strategies for a successful tomorrow.