Business Leaders See Tangible Results with PR TIMES Usage in Press Releases

Unlocking Business Success: Insights from PR TIMES Usage Survey

Overview

In an era where effective communication can make or break a business, understanding the efficacy of press release platforms is crucial. A recent survey conducted by IDEATECH, the company behind the innovative research data marketing service "リサピー®️", indicates significant business outcomes stemming from the use of PR TIMES for press release distribution. This report dives into the findings, highlighting how business leaders are harnessing the power of effective communication to achieve tangible success.

Key Findings

1. High Impact on Business Outcomes

The survey included responses from 101 executives actively utilizing PR TIMES—consistently releasing updates at least once a month. An impressive 88.0% of these leaders reported that their press release efforts resulted in noteworthy business achievements. Specifically:

- 57.3% indicated enhanced relationships with existing customers.
- 52.8% noted increased inquiries from new customers.
- Furthermore, 42.7% experienced heightened media coverage, and 41.6% reported improved brand recognition.

2. Recruitment Success Measurement

Notably, the results also unveil the impact of PR TIMES on recruitment. 78.1% of participants experienced positive hiring outcomes attributed to their press release efforts. Among these:

- 62.0% acknowledged that the quality of applicants improved.
- 38.0% reported reduced hiring costs.

This dual advantage highlights how PR TIMES not only facilitates public relations but also becomes a critical asset in attracting talent.

3. Continued Engagement with PR TIMES

A striking over 90% of those surveyed expressed a desire to continue utilizing PR TIMES, primarily due to its efficiency. The top reasons for their ongoing commitment included:

- 53.3% appreciated the platform's straightforward, efficient process for distribution.
- 42.4% found the returns on investment to be clearly beneficial, validating their decision to engage with PR TIMES.

Strategies for Sustained Success

Executives shared various strategies to maintain their press release momentum:

- Annual Planning: 46.5% of respondents have instituted an annual release plan.
- Monthly Strategy Meetings: To continuously gather and generate ideas, the same percentage also holds monthly brainstorming sessions.
- Inter-departmental Collaboration: 39.6% have developed systems for information gathering across departments, ensuring a steady flow of relevant news to communicate.

Conclusion

The findings from IDEATECH paint a comprehensive picture of how PR TIMES serves as an invaluable tool for businesses seeking both operational growth and recruitment success. As companies invest in structured communication strategies, the clear correlation between effective press releases and both customer engagement and talent acquisition becomes unmistakable. With a growing demand for continued use of PR TIMES, companies are paving the way for a future where thoughtful, strategic communication enhances both visibility and effectiveness in today's competitive landscape.

For further details, access the complete survey report: Download Here.

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About IDEATECH

Founded in February 2010, IDEATECH is dedicated to empowering businesses through its suite of marketing services, including research data marketing and PR consultancy. To explore how we can support your company’s marketing needs, visit our website at IDEATECH.