Little Caesars Headed to Dubai
Little Caesars, recognized as the world's third-largest pizza chain, is embarking on a thrilling new chapter of its global expansion by officially entering the United Arab Emirates (UAE) market. The highly anticipated first restaurant is set to open its doors in July 2025, located in the bustling Al Barsha neighborhood of Dubai. This milestone represents a significant leap forward for the brand, which is known for offering quality, affordable pizza options.
The launch will introduce pizza enthusiasts in Dubai to Little Caesars' iconic HOT-N-READY® pizzas, which stand out for their convenient and affordable pricing—starting at just 24 AED for large options, including popular varieties such as Pepperoni, Veggie, and Cheese. This commitment to value is particularly compelling in a city celebrated for its vibrant and evolving culinary scene.
Paula Vissing, President of Global Retail at Little Caesars, expressed excitement about the expansion, emphasizing the importance of affordability and quality as the brand makes its debut in a diverse marketplace. "We’re thrilled to introduce pizza lovers in the UAE to our delicious offerings made with fresh ingredients and incredible value," she stated. The open-and-ready concept is aimed to serve the ever-growing number of residents and visitors who seek a quick, satisfying meal without compromising on taste.
In addition to the flagship restaurant in Al Barsha, plans are already in motion for two more locations in the Jebel Ali and Al Ghadeer neighborhoods, which will further solidify Little Caesars’ presence across the UAE. This expansion reflects the brand's dedication to making its globally loved products accessible to a wider audience.
Recognizing the local tastes and preferences, the menu crafted for the UAE will seamlessly merge Little Caesars' classic offerings with unique flavors that cater to regional culinary sensibilities. This thoughtful approach is expected to enhance the dining experience, ensuring that the brand not only fulfills but also exceeds community expectations.
The UAE market entry is also facilitated through a strategic partnership with Almutairi Restaurants Group, the exclusive franchisee for the region. Having established a strong track record in Kuwait, where they currently operate multiple Little Caesars locations, the franchisee group is well-positioned to bring the brand's ethos of quality, service, and innovation to the Dubai market. CEO Abdulmohsan Al Mutairi expressed confidence in the demand for high-quality, affordable pizza, stating, "Our experience in Kuwait has shown us the strong demand for high-quality, affordable pizza, and we're excited to now serve the growing community in Dubai with that same passion and dedication."
The UAE's dynamic cultural landscape and rapid urban growth present great opportunities for Little Caesars. As the city continues to evolve into a central hub of global cuisine and culture, the brand aims to become an integral part of this vibrant food scene, offering a valuable dining option. This strategic location not only reinforces the brand's commitment to quality pizza but also positions Little Caesars as a significant player in the food industry.
Little Caesars' expansion into Dubai follows closely on the heels of its recent opening in Delhi NCR, India, underscoring a robust growth strategy across key international markets. With a vision to bring flavorful dining experiences to communities while maintaining affordability, the brand is creating more opportunities for investors and franchisee candidates worldwide.
Founded in 1959 by Mike and Marian Ilitch, Little Caesars has maintained a reputation for delivering excellent value in the pizza sector, earning its place as the third-largest pizza chain globally with a presence in 30 countries. Known for its HOT-N-READY® pizzas and other signature items like Crazy Puffs® and the famous Crazy Bread®, Little Caesars focuses on quality so that customers can enjoy fresh ingredients in every bite.
As it prepares for this exciting new venture, Little Caesars invites the community to embrace its presence, promising to deliver, not just pizza, but a memorable dining experience that embodies its legacy of innovation and quality.
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