Tate McRae Named Global Brand Ambassador for Neutrogena's Hydro Boost Collection

Neutrogena Welcomes Tate McRae as Global Brand Ambassador

Neutrogena, a leading name in skincare, recently announced the appointment of the talented Tate McRae as their newest global brand ambassador. This partnership coincides with the 10th anniversary of their iconic Hydro Boost collection, known for its revolutionary Water Gel that has captured the hearts of many worldwide. This new campaign signifies an exciting shift in branding under the theme of 'Beauty to a Science,' emphasizing Neutrogena's commitment to pioneering dermatological innovation while delivering remarkable product experiences.

A New Campaign Spotlight

In this vibrant campaign, Tate McRae will shine as the face of Neutrogena’s Hydro Boost Water Gel, a product that has become one of the brand's best-sellers and helped establish hyaluronic acid as a skincare staple. According to sales, one jar of Hydro Boost Water Gel is sold every two seconds globally, highlighting its immense popularity and effectiveness in skincare routines.

At just 21 years old, Tate has already made headlines as a chart-topping artist and dancer, captivating global audiences with her dynamic talent. With her much-anticipated third album, So Close to What, set for release soon and a world tour on the horizon, McRae is excited to share her skincare secret that ensures radiant, supple skin thanks to the Hydro Boost collection.

In her own words, Tate expressed, "I’m thrilled to partner with Neutrogena—a brand I’ve trusted since I was young. This campaign is incredibly relatable; we all have those moments of stress that can affect our skin. Hydro Boost not only keeps my skin hydrated but also serves as a reminder that skincare doesn’t have to be complicated to be effective.”

Science Meets Beauty

Neutrogena has long collaborated with leading dermatologists and scientists to create advanced skincare solutions, and this campaign is no exception. Tate McRae features prominently alongside Dr. Muneeb Shah, a renowned dermatologist known for his large social media following, who will help convey the message that emotional well-being intricately links to skincare.

Andrew Stanleick, President of Skin Health & Beauty at Kenvue, expressed his excitement for the partnership, stating, "By featuring Tate and harnessing Dr. Shah's expertise, we’re bridging beauty and science to communicate a powerful message to the next generation. With Hydro Boost, we aim to redefine hydration and demonstrate how effective skincare can empower individuals to feel their best every day."

Marketing Initiatives and Future Ventures

As the Global Brand Ambassador, Tate McRae will be featured in various marketing endeavors ranging from television and social media to digital platforms and point-of-sale promotions. Additionally, there are plans to integrate the Neutrogena brand into her upcoming projects, further enhancing her long-standing connection with the brand.

The Hydro Boost campaign emphasizes the product’s weightless formula, which amplifies the power of hyaluronic acid, a crucial component for achieving juicy, deeply hydrated skin. This focus not only reinforces Neutrogena's scientific approach but also promotes self-care through simple yet effective skincare routines.

About Neutrogena and Kenvue

For over 90 years, Neutrogena has been committed to creating groundbreaking skincare products that harness the latest in scientific advancements. As a leading global skincare brand under Kenvue Inc., Neutrogena is dedicated to democratizing access to skin health, ensuring that consumers of all ages and skin types can benefit from quality care. Kenvue itself is recognized as the largest consumer health company by revenue, boasting notable brands such as Aveeno®, BAND-AID®, and Listerine®.

With Tate McRae now on board, Neutrogena is poised to make waves in both the beauty and skincare industries, continuing its legacy of merging beautiful product design with scientific efficacy, making skincare accessible and exciting for all.