#Japan #Tokyo #LGBTQ+ #Oisix #Pride Month

Oisix Participation in Pride Month 2025

In June 2025, Oisix & La Daichi Co., Ltd., a leading food subscription service based in Tokyo, Japan, proudly took part in various activities to support and raise awareness for LGBTQ+ rights, coinciding with Pride Month, celebrated worldwide. The company joined Pride Action30, a collaborative project organized by Panasonic Connect and Pride House Tokyo, marking its inaugural participation in this initiative aimed at fostering an inclusive working environment for all, including those in the LGBTQ+ community.

Background of Initiatives

As Oisix continues to expand its business, its workforce has diversified, now comprising members from 23 countries as of March 2025. The company is dedicated to respecting the individuality and human rights of all its employees. Its foundational belief advocates against discrimination based on nationality, race, gender, or sexuality while promoting diverse perspectives. By bringing together a variety of talents, Oisix aims to broaden its solutions and contribute to business growth that promotes happy “food” experiences for everyone in society. To further this commitment, the company established a Diversity, Equity & Inclusion (DE&I) Committee with two working groups focused on LGBTQ+ issues and disabilities, aiming to amplify information and enhance support efforts for diverse communities.

Initiatives for Pride Month 2025

1. Participation in Pride Action30

The Pride Action30 initiative was created to encourage businesses to advocate for a supportive environment for LGBTQ+ individuals. Oisix is enthusiastic about joining as a complimentary partner this season, making strides towards creating a safe working atmosphere. To facilitate this, the company has organized educational displays within its headquarters office, established a special corner dedicated to LGBTQ+ awareness, and prominently featured Pride Action30 signage across all locations. More information can be accessed at Pride Action30.

2. Rainbow Banners at Group Company Locations

As a demonstration of support, Oisix’s group company, Shidax Contract Food Service, installed a vibrant rainbow banner at its entrance in Shibuya, Tokyo. The design, which symbolizes various colorful vegetables, resonates with the organization’s message of being allies to the LGBTQ+ community while attracting attention from passersby on the bustling Jingu Street.

3. Special Rainbow-Themed Packaging for Deliveries

In celebration of its 25th anniversary in June 2025, Oisix is offering unique cardboard packaging designed with the six colors of the rainbow. This initiative reflects the company’s core theme of ensuring that everyone—whether eaters, creators, or ingredients—can flourish and shine. The colorful design represents Oisix's commitment to promoting a society where all individuals can thrive equally. The brand continues to expand its product line, guaranteeing that everyone can enjoy a healthy and joyful dining experience. Detailed insights on this project can be found at Oisix 25th Brand Message.

Previous Initiatives to Foster LGBTQ+ Awareness

Through early 2025, Oisix conducted several initiatives designed to cultivate a deeper understanding and inclusive environment for LGBTQ+ individuals within its workforce:

1. Employee Training Sessions

On March 5, 2025, Oisix hosted an employee training featuring voices from the LGBTQ+ community, including former Nadeshiko League player Shiho Shimoyamada and writer Kotei Nakazato. They shared personal experiences and insights on fostering inclusive communication, which helped cultivate a new standard of communication embraced by all employees.

2. Anonymous Survey on LGBTQ+ Awareness

In February 2025, Oisix carried out an anonymous survey regarding employees’ perceptions of LGBTQ+ awareness at the workplace. A remarkable 85% indicated they believed understanding had progressed within the company. Feedback underscored a desire for more actions towards embracing new generations and values within the workplace, paving the way for a future that prioritizes LGBTQ+ inclusivity.

3. Founding of the Employee Ally Circle, PRiSM!

Starting April 2024, Oisix created the PRiSM! ally circle to facilitate discussions about LGBTQ+ issues and increase allyship within the company. Activities include dialogue and learning sessions with LGBTQ+ individuals and other companies, combined with book clubs and visits to relevant events.

4. Expanding HR Policies

Beginning October 2024, Oisix broadened its HR policies to provide benefits for same-sex partners and diverse gender combinations, making available special leave and bereavement allowance regardless of traditional legal marriage. This inclusive policy ensures that employees’ partners can utilize benefits such as the private partnership certificate, Famiee, regardless of their municipality.

Oisix & La Daichi Co., Ltd. continues to innovate in the food delivery space, providing reliable and safe agricultural products through its key domestic brands like Oisix, Radish Boya, and Daichi wo Mamoru Kai. As the company engages in sustainable retail practices, it actively works toward eliminating food waste from farm to table, emphasizing its commitment to social responsibility through various solutions like meal kits and subscription models.