Matsuya x Paddington
2025-05-08 07:29:03

Exciting New Collaboration Between Matsuya Foods and Paddington Bear Unfolds for 2025!

Matsuya Foods and Paddington Bear: A Charming New Collaboration!



Matsuya Foods, a popular fast-food chain in Japan, is thrilled to announce the second phase of their collaboration with the beloved character Paddington Bear. Starting from May 13, 2025, customers can dive into this delightful campaign, available at all participating Matsuya locations across the country.

Campaign Overview


The campaign will run from April 1, 2025 at 10:00 AM until July 1, 2025 at 9:59 AM. During this period, customers will have the opportunity to engage with exclusive offers and exciting merchandise linked to Paddington Bear.

Exclusive Gift: Original Masking Tape


As part of this campaign, every customer who orders a designated menu item will receive a specially designed original masking tape featuring cute motifs from the Matsuya x Paddington collaboration! This charming masking tape can be used for decorating or as stickers, making it a wonderful collectible for fans.

Customers can choose from the Kids' Gyudon Waku Waku Set or the Kids' Curry Waku Waku Set to be eligible for this delightful gift. The offer runs while supplies last, with four unique designs distributed at random. The distribution period for these gifts is aligned with the campaign, from May 13 to July 1.

Exciting Prizes: Win a BRUNO Compact Hot Plate!


In addition to the adorable masking tape, patrons who spend 800 yen (including tax) or more on their orders will have the chance to win a stylish BRUNO Compact Hot Plate through an online drawing. Here's how to participate:

1. Keep your receipt: Customers must retain their receipt, meal ticket, or web invoice that shows a total spending of 800 yen or more.
2. Submit your entry: Capture a photo of your receipt and fill out a dedicated entry form that can be accessed here.
3. Eligibility period: Entries can be made until July 8, 2025, ensuring ample time for loyal customers to join in on the fun.

Note on receipts:


Please note that certain payment types may have specific methods for submitting entries. For example, online pre-payments through Matsuya’s mobile order system or delivery service will have different receipt submission processes.

About Paddington Bear


Paddington Bear is a beloved character created by author Michael Bond. Originating from Peru, Paddington is famous for his love of marmalade and has captured the hearts of readers worldwide for over 65 years. His stories, filled with warmth and humor, appeal to audiences of all ages, making him a timeless character. From books and TV series to films, Paddington’s adventures continue to entertain globally, with the latest TV series airing in Japan and the third movie installment set to release this May.

This collaboration between Matsuya Foods and Paddington Bear is more than a campaign; it’s a celebration of creativity and nostalgia. Don’t miss the chance to be part of this exciting initiative – visit your nearest Matsuya and embark on a delightful adventure starting this April!

More Information


To learn more about the campaign and products involved, visit the official campaign site: Matsuya x Paddington Collaboration. Furthermore, customers are encouraged to check local stores for inventory updates regarding the promotional masking tapes and other seasonal products.

We can’t wait to see you at Matsuya!



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Topics Consumer Products & Retail)

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