#Japan #Tokyo #WACUL #MarketerAgent #SmartMat

Navigating Advertising Efficiency: SmartMat's Success with MarketerAgent

In a landscape where startups often grapple with the pressures of operational costs and marketing efficiency, SmartMat, a Tokyo-based IoT inventory management solutions provider, has made significant strides in overcoming advertising challenges. By leveraging WACUL’s MarketerAgent service, SmartMat has managed to cut its advertising expenses by a staggering 90% while simultaneously improving its Cost Per Acquisition (CPA) by 20%.

The Challenge: High Advertising Costs

SmartMat operates on the cutting edge of IoT technology, providing innovative inventory management solutions designed to enhance operational efficiency through real-time monitoring. With a focus on industries such as manufacturing that often struggle with inventory issues, SmartMat realized that outsourcing their digital marketing to advertising agencies was leading to unsustainable costs. The burdensome commission fees associated with these agencies were becoming excessive, prompting a strategic shift toward in-house operations.

However, the transition to internal management was not without its own challenges, primarily due to strained resources and the complexity of daily marketing operations. Recognizing these hurdles, SmartMat sought a solution that would not only reduce costs but also bolster its marketing capabilities.

The Solution: MarketerAgent

By reconnecting with WACUL, a company that previously provided SmartMat with insightful digital marketing solutions, they discovered the MarketerAgent service—a platform that connects businesses with freelance marketers equipped with the expertise needed to tackle specific challenges.

WACUL’s extensive experience in B2B web marketing and the impressive track record of its freelance marketers played a crucial role in SmartMat’s decision to adopt this service. The flexibility to engage on a trial basis without a long-term commitment allowed SmartMat to gauge compatibility before fully diving into the partnership.

Results in a Nutshell

The results of integrating MarketerAgent into SmartMat's marketing strategy were immediate and impactful. By shifting from a model based on commission rates to one that compensates marketers based on deliverables, SmartMat achieved a significant reduction in advertising costs. Even though the media spending increased, the refined payment structure helped maintain overall cost-effectiveness, leading to the 90% decrease in advertising expenses.

In addition to cost savings, the collaboration also fostered a notable enhancement in marketing performance. The support from knowledgeable freelance marketers not only improved campaign accuracy but also empowered SmartMat’s internal team through knowledge-sharing.

Statement from SmartMat

Yuki Yagi, Executive Officer and CMO of SmartMat, shed light on their experience, stating, “For a startup like ours, where strategies can change rapidly, the flexible contracts that MarketerAgent offers are invaluable. The ability to start with a one-month trial provides peace of mind, allowing us to determine compatibility without the pressure of a long-term agreement. We believe this service is especially beneficial for companies operating with limited budgets and those that lack dedicated marketing personnel.”

The emphasis on partnership rather than mere outsourcing was a strong point for the collaboration. Yagi highlighted that having a reliable person to consult within the marketing domain significantly eases the pressure on smaller organizations.

Conclusion

SmartMat’s experience with WACUL's MarketerAgent underscores the importance of strategic partnerships in navigating the complex world of digital marketing. With significant cost savings and marked improvements in advertising performance, other startups and small businesses may find useful lessons in SmartMat's approach. As companies seek innovative ways to optimize their marketing strategies, the flexibility and expertise offered by services like MarketerAgent can be a game-changer in achieving business objectives efficiently.

About SmartMat

Founded in Tokyo, SmartMat is dedicated to enhancing inventory management through advanced IoT solutions. With a commitment to supporting industries facing inventory challenges, their innovative products aim to streamline operations and elevate business performance. Visit their website for more information: SmartMat.

About WACUL

WACUL is a pioneering marketing DX company focused on utilizing big data and knowledge to realize digital transformation for businesses. Combining advanced technologies with consulting expertise, WACUL offers a variety of services designed to enhance marketing effectiveness and drive revenue growth. Learn more at WACUL.