Useful Gifts Lead Millennial and Gen Z Holiday Wish Lists This Season
As the holiday season approaches, a new survey by Morning Consult for The Home Depot reveals that more than three-quarters of millennials prefer practical gifts for their homes rather than luxury items. This trend highlights a significant shift in gifting wants among younger generations. The Home Depot's 'Holiday Gift Edit', which launches on October 28, aims to help customers find practical yet appealing gifts at great prices for both themselves and loved ones.
Millennials and Generation Z are not only leading in preferences but are also more proactive in planning their holiday shopping. Nearly double the number of these young consumers create festive wish lists compared to Generation X and Baby Boomers. Interestingly, over half of millennials also plan to buy gifts for themselves while shopping for others, reflecting a trend towards personalizing the holiday shopping experience.
The Home Depot offers diverse inspiration through their Pinterest boards, allowing DIY enthusiasts and new homeowners to find items tailored to their needs. For DIYers, essential tools are at the top of their wish lists, featuring popular items like the RYOBI ONE+ 18V cordless tool kit, DEWALT's brushless oscillating multi-tool, and HUSKY's 16-piece retractable screwdriver set. To add the perfect festive touch, customers can explore decorative LED mini lights to complete their holiday projects.
New homeowners seeking to create a cozy sanctuary for the holidays find essentials like the GE ultra-fast electric washer and dryer combo, the 8-inch Amazon Echo Hub smart home control panel, as well as beautifully crafted furniture pieces, which help them transform their new residence into a welcoming home.
Cozy curators, who thrive on creating warm and inviting spaces, often look for comfort-based decor as well as ambient lighting options. The Holiday Gift Edit features items like the cream Noah swivel chair from Spruce Spring and the artificial 4-foot fiddle leaf fig tree from StyleWell, ensuring that every nook becomes a comforting retreat. Furthermore, decorative essentials like glowing holiday gift boxes and garlands are must-haves.
Molly Battin, Senior Vice President and Chief Marketing Officer of The Home Depot, emphasizes the focus on providing meaningful and practical items that enhance everyday life. "We cater to our customers primarily through a digital lens, showcasing wish list inspirations across Pinterest and offering cost savings on products that make holiday preparations enjoyable and effortless."
Come November, shoppers can find a wide range of festive decorations available in stores, alongside new arrivals. Noteworthy items returning this season include the viral Grand Duchess balsam fir Christmas tree, which now features even more items adorned with twinkling lights. A new modern Fraser Fir tree with downward-facing branches and customizable light technology is also on the list, making decoration straightforward and festive.
To further ease the holiday shopping experience, The Home Depot offers free delivery on over two million online products, alongside same-day or next-day delivery on select items. As shoppers prepare to dive into their holiday shopping, they can find gift ideas and project inspirations at The Home Depot's Pinterest page or visit corporate.homedepot.com to tick off those items from their holiday wish lists. The findings reflect a clear trend—practicality over luxury, indicative of a generational shift in how gifts are perceived and valued during the season of giving.
Millennials and Generation Z are not only leading in preferences but are also more proactive in planning their holiday shopping. Nearly double the number of these young consumers create festive wish lists compared to Generation X and Baby Boomers. Interestingly, over half of millennials also plan to buy gifts for themselves while shopping for others, reflecting a trend towards personalizing the holiday shopping experience.
The Home Depot offers diverse inspiration through their Pinterest boards, allowing DIY enthusiasts and new homeowners to find items tailored to their needs. For DIYers, essential tools are at the top of their wish lists, featuring popular items like the RYOBI ONE+ 18V cordless tool kit, DEWALT's brushless oscillating multi-tool, and HUSKY's 16-piece retractable screwdriver set. To add the perfect festive touch, customers can explore decorative LED mini lights to complete their holiday projects.
New homeowners seeking to create a cozy sanctuary for the holidays find essentials like the GE ultra-fast electric washer and dryer combo, the 8-inch Amazon Echo Hub smart home control panel, as well as beautifully crafted furniture pieces, which help them transform their new residence into a welcoming home.
Cozy curators, who thrive on creating warm and inviting spaces, often look for comfort-based decor as well as ambient lighting options. The Holiday Gift Edit features items like the cream Noah swivel chair from Spruce Spring and the artificial 4-foot fiddle leaf fig tree from StyleWell, ensuring that every nook becomes a comforting retreat. Furthermore, decorative essentials like glowing holiday gift boxes and garlands are must-haves.
Molly Battin, Senior Vice President and Chief Marketing Officer of The Home Depot, emphasizes the focus on providing meaningful and practical items that enhance everyday life. "We cater to our customers primarily through a digital lens, showcasing wish list inspirations across Pinterest and offering cost savings on products that make holiday preparations enjoyable and effortless."
Come November, shoppers can find a wide range of festive decorations available in stores, alongside new arrivals. Noteworthy items returning this season include the viral Grand Duchess balsam fir Christmas tree, which now features even more items adorned with twinkling lights. A new modern Fraser Fir tree with downward-facing branches and customizable light technology is also on the list, making decoration straightforward and festive.
To further ease the holiday shopping experience, The Home Depot offers free delivery on over two million online products, alongside same-day or next-day delivery on select items. As shoppers prepare to dive into their holiday shopping, they can find gift ideas and project inspirations at The Home Depot's Pinterest page or visit corporate.homedepot.com to tick off those items from their holiday wish lists. The findings reflect a clear trend—practicality over luxury, indicative of a generational shift in how gifts are perceived and valued during the season of giving.
Topics Consumer Products & Retail）
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