#Japan #Tokyo #Microsoft #Opt #LTVM

Opt's Remarkable Achievement in Microsoft Advertising

Opt, a dynamic force in the field of marketing, has once again been acknowledged in the prestigious Microsoft Advertising Partner Program, securing its position in the 'Select' class for the second consecutive year. This recognition reflects Opt's commitment to driving industrial transformation and addressing societal challenges through innovative value creation.

Located in Chiyoda, Tokyo, Opt is led by President Daisuke Kanazawa and is renowned for its strategic approach to customer growth via LTVM (Life Time Value Marketing). The recent certification serves to bolster Opt's collaboration with Microsoft Advertising, affording it greater access to cutting-edge media insights and expertise. Such advancements enable Opt to amplify advertising results for its client enterprises significantly.

The Microsoft Advertising Partner Program is a prestigious loyalty initiative that recognizes partner companies based on their high engagement levels and annual advertising volume. Participants in this program are categorized into three tiers—'Elite,' 'Select,' and 'Partner'—based on company size and advertising performance. Each class presents partners with numerous support options, including specialized training and access to valuable marketing and sales resources, tailored to elevate advertising effectiveness.

Opt's sustained acknowledgment in the 'Select' class of the Microsoft Advertising Partner Program exemplifies not only their optimization of search-related ads but also their skillful integration of diverse solutions offered by Microsoft, such as display and shopping ads. This integrated approach has facilitated a significant increase in transaction volumes and is a key factor behind their continued recognition.

Commitment to Value Creation

Opt's overarching goal is to guide client enterprises towards sustainable growth by delivering genuine value to end users. Underpinned by the principle of 'new value creation through industrial transformation and the resolution of social issues,' Opt remains steadfast in its pursuit of excellence and innovation.

In adhering to its mission, Opt is determined to foster a robust collaboration with Microsoft that facilitates enduring business growth for its clientele. The company’s endeavors are poised not only to enhance its advertising capabilities but also to contribute significantly to the overall transformation of the marketing landscape.

LTVM, or Life Time Value Marketing, goes beyond the traditional understanding of customer lifetime value; it focuses on comprehending end users deeply and providing support that genuinely aligns with their needs. Unlike approaches that primarily consider profits attained by companies, LTVM emphasizes the importance of delivering intrinsic value to customers. In doing so, Opt ensures that it supports client enterprises in achieving long-term, sustainable growth rather than just chasing short-term profits.

Overview of Opt

Founded on April 1, 2015, Opt operates with a capital of 100 million yen as of December 2025, underscoring its robustness in the advertising sector. The company is not only focused on immediate client needs but is actively transforming the advertising industry itself. Through its commitment to deeply understanding its structures and by pushing the boundaries of marketing practices (Advertising Transformation®), Opt aims ultimately to achieve Industrial Transformation® and further solidify its position as a growth leader.

As a company, Opt is poised to lead clients and their end users towards a future where meaningful connections, innovative solutions, and lasting value are at the forefront. With a commitment to not just meet but exceed the expectations of its clients, Opt is truly pioneering the way towards a new era of marketing excellence.