#USA #London #AI Studio #Vyking #TurboScan

Vyking Unveils AI Production Studio

A New Era in Fashion Production

Vyking, an innovative force in the fashion industry, has recently unveiled its latest development—the AI Production Studio. This cutting-edge service is designed to enhance how fashion brands create, capture, and experience their products. By merging existing 2D photography with advanced AI capabilities and optional 3D capture, the studio promises to streamline and modernize the entire production process.

Streamlined Workflows

The AI Production Studio seamlessly integrates with Vyking's TurboScan 3D capture workflow and Immersive Experience Suite. This combination results in a cohesive and efficient pipeline for brands, allowing them to produce high-quality content rapidly, while maintaining alignment with their physical products.
- TurboScan: This tool delivers high-fidelity digital replicas, helping brands create lifelike representations of their products.
- Immersive Experience Suite: This suite enhances consumer engagement by offering interactive 3D models and virtual try-on capabilities.

The integration of 2D and 3D content generation allows brands to choose the approach that best fits their needs; 2D provides quicker outputs while maintaining flexibility, whereas 3D captures offer unparalleled realism and consistency across all platforms.

Importance of 3D Capture

For high-end CGI, working with 3D captures ensures better lighting, more realistic materials, and precise detail, which are essential for creating engaging immersive experiences, such as AR applications and Virtual Try-On features. Without 3D assets, brands may find themselves limited to traditional image and video content, lacking the dynamism required for modern digital storytelling.

Real-World Applications

One brand already leveraging Vyking’s system is Represent, which utilizes the technology to create extraordinary digital twins of their footwear in 2K, 4K, and 8K formats. These digital counterparts aid in generating high-quality stills, videos, and other product storytelling elements. Represent has further integrated the Immersive 3D Viewer feature into their online product display pages (PDP), offering an interactive exploration of their styles.

Jacob Boden, from Represent, states, “Our mission at Represent is to build the best brand in the world, which means providing unmatched customer experiences. By creating immersive 3D models with Vyking, we access new dimensions in customer interaction and storytelling.”

Combining Digital Humans and Product Twins

The AI Production Studio also accommodates digital human representation, allowing brands to combine product twins with scanned or AI-generated models. This integration creates full-body representations and variations in a singular workflow, enhancing both product and model representation through one cohesive system.

Vyking emphasizes that this new production studio complements existing creative teams, bolstering their capabilities rather than replacing them. The foundation provided by the AI Production Studio is scalable and predictable, enabling brands to grow effectively.

Matthew Klimpke, the CEO of Vyking, explains, “The AI Production Studio enables brands to either start with 2D or 3D, with 3D providing a more robust foundation. This flexibility in output—be it through images, CGI, or immersive experiences—ensures all content aligns with the real product.”

The Future of Fashion Visualisation

As the needs for diverse content formats grow, Vyking's complete system presents a comprehensive solution for progressive brands:

• - TurboScan: For high-fidelity 3D captures.
• - AI Production Studio: For scalable AI-driven content from both 2D and 3D inputs.
• - Immersive Suite: For 3D viewer experiences, AR functionality, and Virtual Try-On capabilities.

Collectively, these innovations create a solid foundation for contemporary product storytelling and provide clear pathways for brands to expand across various markets and product categories. Vyking's mission is to redefine how fashion is conceptualized, experienced, and shared, transforming physical products into captivating digital interactions.

About Vyking

Vyking is at the forefront of revolutionizing the fashion landscape through its unique combination of 3D scanning, AI imaging, and immersive software. The platform is designed to enhance the way products are visualized, tried on, and shared across e-commerce, marketing, retail, and wholesale channels.