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New Year, New Clean: Norwex Unveils PowerZyme Laundry Detergent

As the calendar flips to a new year, it signifies not just a fresh start but also a wonderful opportunity to refresh routines within our homes. One of the biggest trends this year is the movement towards more sustainable cleaning solutions, and Norwex is once again at the forefront of this revolution with their latest product launch: PowerZyme laundry detergent. This innovative detergent promises to redefine how we approach laundry, making it both effective and environmentally friendly.

For those unfamiliar with Norwex, the brand is synonymous with sustainability and healthier living. Founded in Norway in 1994, Norwex has dedicated itself to creating products that help families minimize their use of harmful chemicals in everyday life. With an impressive track record of banning over 2,700 hazardous substances, Norwex is committed to offering cleaner, safer alternatives for household cleaning and personal care.

So, what can consumers expect from the newly launched PowerZyme? This revolutionary laundry detergent features a cutting-edge, ultra-concentrated formula that harnesses the power of enzymes and plant-based surfactants. Designed to tackle even the toughest stains and odors, PowerZyme is USDA certified with 91% biobased ingredients, ensuring that it’s as gentle on the planet as it is tough on dirt.

One of the standout features of PowerZyme is its impeccable ingredient profile. Unlike many traditional detergents, PowerZyme is free from harmful additives such as bleach, fillers, optical brighteners, synthetic dyes, and fragrances. This not only ensures that it’s safe to use on your clothes but also protects your skin and the environment. Plus, its biodegradable components mean that users can feel good about their choices, knowing they are reducing their environmental footprint with every load of laundry.

Courtney Landry, Norwex's Director of Global Product Development, shared her excitement about the product launch, stating, "As consumers become more conscious of the products they use at home, Norwex is leading the charge by creating innovative and powerful solutions that are also sustainable. PowerZyme exemplifies this ethos – it provides exceptional cleaning power with just a small amount of detergent, helping families to embrace eco-friendly choices in their daily lives."

PowerZyme is available for purchase for $37.99 in the US and $41.99 in Canada. For those looking to enhance their cleaning routines even further, it can be bought as part of the Norwex Safe Haven 5 Set, which includes an assortment of five essential Norwex products designed to revolutionize cleaning routines throughout the home. This set is priced at $133.99 in the US and $154.99 in Canada, making it an optimal choice for newcomers to the brand.

For over three decades, Norwex has been dedicated to redefining home cleaning practices by eschewing harmful chemicals. Embracing its Norwegian heritage, the brand promotes a simpler lifestyle that prioritizes reducing toxins, waste, and environmental impact. With the introduction of PowerZyme, it enhances their high standards of sustainability while continuing to offer effective cleaning solutions.

As part of this new year resolution towards better living, consider switching to PowerZyme detergent – not just for the sake of cleanliness, but for a healthier family and a healthier environment. It is currently available on Norwex.com, and consumers are encouraged to follow their journey on Facebook, Instagram, X, Pinterest, LinkedIn, and YouTube for more updates and sustainable living tips.

This year, let’s embark on a journey together towards a cleaner, greener future with Norwex’s PowerZyme – because taking care of our planet begins at home.