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Rival Group Companies Recognized as Industry Innovators in 2025 GRIT Report

In a notable achievement for the insights industry, Rival Group, along with its subsidiaries Rival Technologies and Reach3 Insights, has made a remarkable mark in the recently released 2025 Greenbook Research Industry Trends (GRIT) Business Innovation Report. This report serves as a pivotal benchmark that evaluates the innovation and leadership capabilities of companies within the research sector.

Rising in Rankings

Rival Technologies has earned an impressive ranking of No. 3 among Technology Suppliers, attributed to its leading advancements in areas such as conversational research and AI-powered data analytics. This includes the development of cutting-edge tools designed to extract meaningful insights from unstructured data. Simultaneously, Reach3 Insights has climbed to No. 4 in the Full-Service Research category, moving up from fifth place in 2024, marking its consistent presence among the Top 10 for four consecutive years. Rival Group itself has secured the No. 6 position among the world’s Most Innovative Suppliers, a rise of three spots from the previous year, showcasing the robust strength of its expanding portfolio.

Andrew Reid, the Founder and co-CEO of Rival Technologies, shared, "It's an incredibly exciting time to be in an industry that's transforming how human insights drive value across the enterprise. We're honored to be recognized as we embrace these opportunities while staying true to the core principles that define our field."

Expanding Capabilities

Over the course of the last year, Rival Technologies has substantially broadened its AI capabilities, evolving the application of conversational research to yield more genuine and actionable insights for its clients. In tandem, Reach3 Insights has strengthened its collaborations with major global brands such as Coca-Cola, WarnerBros Discovery, and John Deere. By employing immersive, mobile-first conversational methodologies, they assist these brands in navigating critical trends in rapidly changing industries.

Furthermore, this year has seen a significant expansion for Rival Group, highlighted by its acquisition of Angus Reid Group, noted as one of North America’s most reputable market research and public opinion polling firms. This merger shapes a powerful North American research entity, integrating three crucial pillars of the modern research value chain—innovative proprietary technology, high-quality research panels, and expert consultancy—under the Rival Group umbrella.

The 2025 GRIT Report features a commentary by Andrew Reid, invited to contribute his insights as one of the leading voices in the industry regarding innovation. His perspective discusses the evolving role of insights within organizations in light of new technologies and shifting data dynamics. He will also participate in the upcoming free, virtual GRIT Forum Business Innovation Edition on November 18, where industry trends will be explored further.

Insights on Industry Trends

Key themes highlighted in the GRIT Report include the adoption of generative AI, industry collaboration, the analysis of unstructured data, and the persistent relevance of full-service research in today's market. The steady rise of Rival Group across various categories illustrates its leadership position at the crossroads of technology, behavioral science, and human storytelling.

About Rival Group

Founded and headquartered in Vancouver, Canada, Rival Group stands as one of North America’s leading independent research companies with multiple offices spread across the continent. The organization uniquely combines proprietary research technology, certified research panels, and expert consultancy. Rival Group delivers prompt, authentic, and actionable insights to over 500 clients across various sectors, including technology, finance, consumer products, media and entertainment, health, and public affairs. The company has been recognized by Greenbook as one of the Top 10 Most Innovative Suppliers in 2025, thanks to its operating units, Rival Technologies and Reach3 Insights, who have also consistently been featured on the Top 50 list for six years.

With its continual commitment to innovation, Rival Group is reshaping how organizations gather insights and engage with their audiences, ensuring they remain a vital partner in the evolution of the insights industry.