Dentsu Group Unveils AI-Driven Business Transformation Solutions at Cannes Lions 2025

Dentsu Group Showcases AI Innovations at Cannes Lions 2025

At the renowned Cannes Lions International Festival of Creativity 2025, Dentsu Group revealed exciting developments at the intersection of human creativity and Generative AI. Under the session titled "Unlocking Business Innovation at the Intersection of Human Creativity and GenAI," the company highlighted solutions designed to support client business transformations through its Business Transformation (BX) services.

Dentsu, led by its Global CEO Hiroshi Igarashi, is committed to blending the strengths of human creativity with cutting-edge AI capabilities. This fusion was explicitly articulated by Yuichi Toyoda, Global Practice President for Business Transformation. He emphasized the importance of collaboration between human creativity and AI initiatives, stating, "By collaborating as partners rather than merely using AI as a tool, we can enhance human capabilities such as creativity and context interpretation alongside AI's comprehensive speed and scale. Together, we are forging a new way to innovate business development."

Chris Bower, Managing Director of Dentsu APAC BX, echoed this sentiment, expressing enthusiasm for expanding their innovative offerings to more clients. He noted, "While AI can generate ideas easily, truly outstanding concepts require the ability to digitally recreate and expand the creative process. We provide the necessary time and space for ideas to become extraordinary."

Dentsu's Integrated Growth Solution (IGS) is central to its business strategy, integrating diverse capabilities aimed at driving top-line growth for clients. The company's investment in capital and personnel reflects its commitment to strengthening its BX offerings, both domestically and internationally, with the formation of specialized teams in key markets starting in 2024.

Core Areas of Dentsu's BX Offerings

With over 120 years of experience in leading advertising communications with some of the world’s foremost brands, Dentsu places a strong emphasis on understanding human behaviors and emotions. As an Integrated Growth Partner, Dentsu supports client companies in transformational efforts across three core domains:
1. Business Transformation: Strategies, new business development, sales, and marketing evolution.
2. Corporate Transformation: Cultural shifts, HR, and organizational changes.
3. Sustainability Strategies.

For more details about Dentsu's BX services, visit their official sites for both Japanese and English audiences:

The Cannes Lions Experience

Cannes Lions 2025, which took place from June 16 to 20 in Cannes, France, is renowned for celebrating creativity across industries. With nine tracks and thirty Lions categories for judging, this festival serves as a global benchmark for excellence in advertising and marketing. For further details, visit Cannes Lions Official Site.

Dentsu continues to empower businesses to navigate a rapidly changing landscape by embracing AI's potential while harnessing human ingenuity to create holistic and effective solutions that drive growth and transformation. As industry leaders converge at such significant platforms, the role of innovation in business strategy becomes more crucial than ever.