#Japan #Chiyoda #AICROSS #GROWCE #Collabos

Transforming Customer Engagement with Innovative Technology

In today’s fast-paced business environment, delivering timely information to customers is crucial. Companies often face challenges when attempting to communicate important product updates, campaigns, and messages through traditional methods such as outbound calls. Recognizing these difficulties, Collabos, headquartered in Chiyoda, Tokyo, has partnered with AI CROSS to streamline communication through a new integration of their systems. This collaboration aims to optimize outreach by connecting their CRM solution, GROWCE, with AI CROSS's SMS broadcast functionality.

The Need for Change

Outbound calls are becoming increasingly less effective, as many potential customers ignore calls from unknown numbers or are unable to answer due to scheduling conflicts. Consequently, important information often fails to reach its intended audience, despite its value. To counter this issue, businesses have expressed a growing desire for solutions that allow customers to access information at their convenience, highlighting the need for effective SMS communication. However, many organizations still rely on multiple communication tools, making the process cumbersome. Data extraction and manual input into separate SMS systems increase workload, making it inefficient for employees.

Streamlined Integration Benefits

1. Elimination of Manual Data Entry

Before this integration, customers using the GROWCE system had to extract contact lists manually from the CRM and enter them into a separate SMS platform, consuming significant time—approximately 30 minutes to one hour for each list. With the new integration, companies can now send SMS messages directly from the GROWCE system without any data extraction or transfer. This eliminates a major source of operational burden, streamlining processes and significantly enhancing productivity.

2. Significant Reduction in Mailing Costs

Companies often utilize direct mail for promotional activities, which includes expenses such as postage, printing, and preparation work. Although direct mail can yield high response rates, the associated costs can be overwhelming. By switching to SMS for these communications, businesses can maintain their reach while drastically reducing costs and the time involved in production. SMS offers a faster, eco-friendly alternative to traditional mailing, making it a more attractive choice for companies.

3. Enhanced Customer Connection and Marketing Precision

SMS communication boasts an impressive open rate of 80-90%, ensuring that key messages are seen by their recipients. This capability is particularly beneficial for notifying customers about promotional campaigns or events, allowing businesses to tailor their communications effectively. GROWCE enables companies to track message delivery, allowing them to follow up with individuals who didn’t receive the message through alternate channels, thereby fine-tuning their marketing efforts for maximum impact.

Looking Ahead

Collabos is not stopping with SMS integration. Following their successful partnership with AI CROSS to enhance their CTI call center system, they continue to explore new ways to optimize communication, ultimately delivering enriched experiences that make life more convenient and enjoyable for users.

Conclusion

Through the integration of Collabos' GROWCE and AI CROSS's SMS services, businesses can expect a transformed approach to customer communication. This collaboration not only maximizes engagement potential but also simplifies processes that have traditionally been labor-intensive. As technology evolves, partnerships like these pave the way for more efficient and effective marketing strategies, enabling businesses to thrive in an increasingly competitive landscape.