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GREY GOOSE Unveils its Latest Campaign: 'GREY GOOSE Hôtel'

GREY GOOSE®, the renowned French vodka brand, has recently announced the launch of an innovative global campaign titled "GREY GOOSE Hôtel." This exciting initiative will feature Oscar-winning actress Zoe Saldaña, aiming to reconnect audiences with the essence of enjoying life. The campaign officially kicks off with a series of engaging short films that inspire people to prioritize pleasure over productivity.

A New Perspective on Enjoyment

With research indicating that many individuals in the U.S. are overly focused on productivity, GREY GOOSE seeks to shift this mindset. The brand emphasizes savoring life’s moments rather than simply ticking tasks off a checklist. Zoe Saldaña expressed her excitement about the campaign, stating that it serves as a beautiful reminder to embrace the present and engage in experiences that spark joy. She explained, "Working on 'GREY GOOSE Hôtel' has been a wonderful experience that compels us to stop stressing about productivity and start saying 'yes' to moments that encourage joie de vivre."

The campaign introduces the concept of the GREY GOOSE Hôtel, which epitomizes a carefree European holiday atmosphere characterized by style, great food, splendid drinks, and an easy-going sense of time. Each film visually captures the carefree essence of enjoying good times with good company, allowing viewers to feel the vibrant energy of the GREY GOOSE experience.

Films That Celebrate the Moment

Among the highlights of the campaign is the premiere film titled "Last-ish Call," where Saldaña mischievously explores the hotel after closing hours, gathering cocktail essentials in a playful attempt to prolong the festive atmosphere. This reflects the campaign’s overarching theme that “last call” is merely a guideline rather than a rule.

Another film, called "Not So Dry Martini Cocktail," features Saldaña and her friends enjoying a sun-soaked day at the beach with GREY GOOSE cocktails when an unexpected rainstorm disrupts their fun. Yet, instead of dampening their spirits, they adapt and dub their drinks “not-so-dry” martinis, showcasing the campaign’s core message of resilience and enjoyment regardless of circumstances.

A Call to Rediscover Joy

At the heart of GREY GOOSE Hôtel is a profound belief that pleasure should be an essential part of life. Aleco Azqueta, the Global Vice President of Marketing at GREY GOOSE, stated, "Time should be experienced, not just managed. When we constantly rush through life, we overlook the moments that hold true significance. 'Make Time Wait' is our rallying cry to reclaim joy in every moment, well beyond a simple task list."

The campaign is set to roll out through various media channels, including linear TV, online video platforms, and social media, beginning June 12. It aims to resonate with audiences during lively summer events such as the NBA Finals, the U.S. Open Golf Championship, Wimbledon, and the U.S. Open Tennis Championship.

Experiential Engagement Beyond Films

In addition to captivating films, GREY GOOSE invites consumers to engage with the GREY GOOSE Hôtel experience through a series of activations planned throughout the year. These live experiences will allow fans to immerse themselves in the vibrant world of GREY GOOSE, reflecting the campaign's message of indulging in life's pleasures.

For cocktail enthusiasts, the brand also shared a refreshing summer cocktail recipe, the Le Zoé Spritz, which features a delightful blend of GREY GOOSE vodka, rosé wine, and fresh fruit. This recipe complements the joyous and indulgent spirit that GREY GOOSE wishes to spread through its campaign.

Le Zoé Spritz Recipe

• - 1.5 oz GREY GOOSE® Vodka
• - 1.5 oz Rosé Wine from Provence
• - 1.5 oz Perrier® Sparkling Water
• - 3 oz Strawberry Juice
• - 0.5 oz Fresh Lemon Juice
• - Sliced Strawberries
• - Blueberries
• - 1 Sprig of Thyme

Method:
In a wine glass, combine GREY GOOSE vodka, rosé wine, Perrier, strawberry juice, and fresh lemon juice over cubed ice and stir gently. Garnish with sliced strawberries, blueberries, and a sprig of fresh thyme.

About GREY GOOSE Vodka

Crafted without compromise, GREY GOOSE® vodka stands for superior quality. From its single-origin Picardie wheat to the pure spring water sourced from the natural limestone well in Gensac-la-Pallue, every stage in the production process is meticulously crafted. Distilled and bottled in France, GREY GOOSE has maintained its unassailable quality since the day it began.

As the campaign unfolds, those curious can explore more about the GREY GOOSE Hôtel and its offerings by following the brand on Instagram at @greygoose and visiting greygoose.com. Remember to enjoy responsibly and immerse yourself in the sheer joy that life has to offer.