Kettle Secures Spot on 2025's Adweek Fastest Growing Agencies List

Kettle, the innovative digital-first creative agency, has proudly announced its inclusion in Adweek's prestigious list of the Fastest Growing Agencies for 2025. This annual ranking serves to acknowledge agencies around the world that have experienced significant growth and a burgeoning presence in the industry over the past years.

The Growth Journey of Kettle

Over the past two years, Kettle has not only doubled its size but has also maintained a remarkably low employee turnover rate of under 3%. Such stability is a testament to the positive work culture that the agency has cultivated. In 2024, Kettle reported a stunning 41% increase in net revenue, which can be attributed to organic growth with existing clients as well as new partnerships forged with respected names like Warby Parker, Robinhood, e.l.f. Beauty, the Legal Aid Society, and Mailchimp.

Kettle's approach to growth is deeply rooted in establishing trust and fostering close collaboration with clients. This method has proven successful, especially in its long-standing relationship with Apple. Kettle has also produced award-winning projects for e.l.f. Beauty, highlighted by the agency's redesign of their website which received honors from illustrious awards such as the Webbys and Shorty Awards. Furthermore, the launch of an AI-powered frame recommendation tool called Advisor for Warby Parker has redefined the online shopping experience, showcasing Kettle's innovative capabilities.

Recognition and Culture

2025 has already proven to be a significant year for Kettle. Besides making the Adweek list, the agency was recognized by Ad Age as one of the Best Places to Work for 2025. This acknowledgment reinforces the notion that rapid growth and a vibrant, people-first culture can coexist harmoniously.

In response to its expanding operations, Kettle has established a groundbreaking all-women C-suite leadership team, including notable figures like CEO Lauren Kushner, Chief Creative Officer Camille Imbert, and Chief Product Officer Jess Mireau. Lauren Kushner has been celebrated across the industry, being included in Campaign’s 40 Over 40 and receiving a nomination for Digiday's Agency Executive of the Year, further underscoring her impactful leadership.

Lauren states, “Our growth story is really a partnership story. We blend creativity and technology to take on our clients' toughest challenges, building digital experiences that don't just perform but truly connect brands with their audiences. That's the foundation of our momentum.”

About Kettle

Kettle stands as a digital creative agency committed to forging personal and high-impact products and experiences that connect brands with their audiences in meaningful ways. Counted among some of the most ambitious global brands—like Apple, Nike, T-Mobile, Warby Parker, e.l.f. Beauty, and Robinhood—Kettle seamlessly integrates design, strategic thinking, and technology to produce lasting impacts for its clients. With recent accolades including being named one of Ad Age's Best Places to Work and recognition as an Adweek Fastest Growing Agency, Kettle’s trajectory reflects the core values and culture that are integral to its operations.

For further insights into Kettle and its offerings, visit wearekettle.com.

Code and Theory Network

The innovative Code and Theory Network is unique in its structure, consisting of a balanced team of 50% creatives and 50% engineers. This distinction makes it a hub where CMOs, CTOs, and CIOs collaborate to produce tangible results for businesses. As a part of Stagwell, Code and Theory brings a global reach and expertise that spans the entire customer journey and the technology that supports it. This versatile network includes Kettle alongside notable agencies such as Code and Theory, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm, and Mediacurrent, serving high-profile clients including Amazon, JPMorgan Chase, Microsoft, NBC, NFL, and Yeti.

For more comprehensive details, visit codeandtheory.com.