#Japan #Tokyo #Mom's Touch #Yangnyeom Chicken #Spicy Cheese

A New Flavor Sensation in Japan

Mom's Touch Tokyo, headquartered in Shibuya, Tokyo, is excited to announce the launch of its latest culinary delight, Spicy Cheese Yangnyeom Chicken, tailored specifically for the Japanese market. Slated for release on June 27, this innovative dish takes inspiration from the immensely popular Hot Cheese Soy Chicken, which took South Korea by storm in 2024.

The Background of Its Release

The original Hot Cheese Soy Chicken saw an incredible surge in popularity in early 2024, with sales increasing approximately 30 times compared to the same period the previous year, achieving an impressive annual turnover of over 1 trillion won. Recognizing its success, Mom's Touch has localized the dish for Japan by adjusting the spice level to cater to Japanese palates, resulting in the new Spicy Cheese Yangnyeom Chicken.

In anticipation of its release, a consumer survey conducted within Japan indicated that an overwhelming 94% of respondents expressed a desire to purchase the product. Moreover, the satisfaction rating for its flavor also reached over 94%, showcasing high expectations for this new offering. Many respondents provided enthusiastic feedback, noting comments like, “The balance of the sauce is exquisite,” “You can really feel the authentic Korean flavor,” and “Even with the sauce, the crispy texture of the coating is well preserved.”

Features of the New Product

The Spicy Cheese Yangnyeom Chicken is crafted using Mom's Touch's renowned Soi Chicken (boneless fried chicken), which is then enveloped in a mildly spicy yangnyeom sauce. To elevate the flavor profile, a rich cheese sauce and a special mayonnaise are added. This dish is not merely about heat; it strikes a perfect balance with sweetness and the richness of cheese, showcasing a flavor that aligns well with Japanese taste preferences.

The pricing for this tempting dish is as follows:

• - 2 pieces for 550 yen (tax included)
• - 4 pieces for 970 yen (tax included)
• - 8 pieces for 1,750 yen (tax included)

A Popular Stop for Chicken Lovers

At Mom's Touch Shibuya, approximately 2,500 visitors indulge in their offerings each day. Aside from the new spicy chicken dish, the location maintains a robust lineup of their classic menu items. Among these, the Cyber Burger stands out as Mom's Touch's flagship menu item, having achieved a remarkable total of 500 million sales since its launch in 2005.

Menu and Reservations

For more details on the menu, please visit Mom's Touch Menu. To make reservations, check out TableCheck Reservation.

About Mom's Touch

Established as one of the leading burger and chicken brands in South Korea, Mom's Touch boasts an impressive 1,450 outlets across the country as of January 2025. The brand prides itself on delivering fresh, delicious, and high-quality food at reasonable prices under its business philosophy. With a focus on offering the best value (Best quality, Best price), each meal is prepared by hand within their kitchens, ensuring top-notch quality and taste for all customers.

Store Information

• - Store Name: Shibuya Mom's Touch
• - Address: 1F Marudai Building, 1-23-13 Jinnan, Shibuya, Tokyo, 150-0041
• - Website: Mom's Touch Official Website
• - Official Instagram: Mom's Touch Instagram