#South Korea #Seoul #Europe #MEDIPEEL #CIS

MEDIPEEL Expands into Europe

MEDIPEEL, a prominent name in professional derma-aesthetic skincare, is making significant strides in its expansion efforts across Europe. This move follows the brand's impressive performance in the Commonwealth of Independent States (CIS) region, where it has established a strong retail presence and a loyal customer base since its entry into the market in 2019.

Established Growth in the CIS Market

The brand's success in the CIS has been bolstered by opening flagship stores in various strategic locations. Notably, MEDIPEEL has partnered with key retailers, including the eco-friendly beauty store ECO-PLACE and leading online platforms such as OZON and WILDBERRIES. The brand is also featured at L'Etoile, further expanding its distribution channels throughout countries like Kazakhstan and Belarus. The recent introduction of online and physical stores in the HB Gold Apple chain highlights MEDIPEEL's commitment to reaching consumers through diverse channels, showcasing over 60 products, including their premier line DERMA MAISON alongside globally recognized brands like Chanel and Givenchy.

This strong market performance made MEDIPEEL the number one skincare seller at a pop-up K-Beauty store in Printemps Paris, solidifying its reputation as a leading player in the skincare industry. According to MEDIPEEL's representatives, the ongoing registration with the EU's Cosmetic Product Notification Portal (CPNP) is a key strategy to enhance brand credibility and ensure a stable distribution network in the European market.

Key Initiatives for European Expansion

MEDIPEEL's expansion strategy includes connecting with significant retail partners in Europe. The brand successfully co-hosted the Eastern European K-Beauty Week in Bulgaria, highlighting its popularity and community engagement. This initiative was in collaboration with the Korean Embassy and garnered strong consumer participation, marking MEDIPEEL's active role in promoting K-Beauty across Europe.

The brand showcased its innovative products at the