Discover Crowne Plaza's New 'Bring Your Bestie' Package
In an age where work and leisure are increasingly intertwined, Crowne Plaza by IHG has unveiled a novel travel package called 'Bring Your Bestie'. This initiative aims to redefine business travel by encouraging guests to invite a friend or family member along on their work trips, creating opportunities for healthy work-life balance and meaningful interactions.
Crowne Plaza recognized a trend emerging from changing workplace dynamics, as highlighted in their recent white paper,
Leading the Charge in Blended Travel. The study outlines how the rise of hybrid working is facilitating a greater mix of professional responsibilities and personal connections. Travelers today yearn for quality time with loved ones, even while on business trips, effectively blending work and play.
The Growing Trend of 'Bring Your Bestie' Travel
According to Crowne Plaza's global survey conducted by YouGov, 74% of American travelers expressed interest in bringing a companion on work trips. Millennials and Gen Z emerged as the most enthusiastic demographics for such travel. Nearly 40% of respondents indicated that they often combine work and leisure to spend time with family and friends.
Traveling with a companion not only enhances the experience but also contributes to mental well-being. Sharing post-work downtime with a friend or family member can alleviate stress and foster relaxation, ultimately boosting productivity when returning to work-related tasks. Moreover, the dual nature of these trips allows travelers to explore vibrant local cultures and attractions, creating lasting memories with their loved ones.
Unlocking the Benefits of the 'Bring Your Bestie' Package
To capitalize on the growing interest in combined business and leisure travel, Crowne Plaza has tailored its 'Bring Your Bestie' package to enhance the travel experience for guests and their companions alike. This package offers valuable amenities, allowing plus ones to enjoy a taste of business class perks during their leisurely stay:
- - Complimentary Breakfast: Start the day off right with breakfast for two.
- - Signature Drinks: Unwind with a complimentary drink each night to signal the work-to-leisure transition.
- - Bonus Rewards Points: Guests will receive 1,000 bonus IHG One Rewards points for future use.
- - Curated Itineraries: Engaging activities and experiences tailored for companions to enjoy while business travelers are occupied.
This package can also be utilized to add leisure days either before or after the business trip, maximizing the time spent together.
Fostering Intentional Togetherness
“Today’s professionals are embracing blended travel and its myriad benefits,