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Great HealthWorks Partners with GNC to Introduce OmegaXL® in Retail

Fort Lauderdale, Florida — July 6, 2026: Great HealthWorks, a leader in health and wellness focusing on direct-to-consumer (DTC) sales, has made a significant leap into the retail sphere. The company is set to launch OmegaXL® in collaboration with GNC, a prominent name in wellness and nutritional products, marking an exciting new chapter for both brands. This partnership will unfold in July 2026, with products available at GNC outlets nationwide and through their online platform, GNC.com.

With this new retail collaboration, consumers can expect to find not only the classic OmegaXL® but also innovative new formulations such as OmegaXL + Krill and OmegaXL Sport. This expansion signifies a strategic pivot for OmegaXL, which has maintained its DTC model since its inception in 2003, as they now broaden their reach to a wider audience.

New Innovations for Joint Health

The introduction of ΩXL + Krill represents a substantial addition to the company's offerings. This unique formulation is designed to support joint health, mobility, and flexibility by utilizing scientifically researched ingredients. Key components include:

• - PCSO-524®: New Zealand green-lipped mussel extract
• - Antarctic krill oil extract
• - Proprietary marine lipid complex

The combination aims to enhance the accessibility and bioavailability of essential fatty acids, EPA and DHA, crucial for maintaining joint health and function.

In addition to OmegaXL + Krill, the OmegaXL Sport line will also debut at GNC. This variant is a powerful, extra-strength formulation tailored for athletes and fitness enthusiasts. The supplementation provides essential support for joint health, muscle recovery, and respiratory health without any prohibited substances.

Equipped with NSF Certified for Sport® designation, OmegaXL Sport ensures that competitive athletes can consume the product confidently, knowing it has been rigorously tested and validated for quality. It features a smart blend of:

• - PCSO-524® New Zealand green-lipped mussel extract
• - Olive oils
• - Vitamin E

The focus on transparency and performance resonates throughout this product line, catering to the needs of both serious competitors and everyday health-conscious individuals.

Significance of the Collaboration

The partnership between Great HealthWorks and GNC brings with it a wealth of opportunities for enhanced product accessibility. Vanessa Walker, Chief Strategy Officer at Great HealthWorks, emphasizes that retail placement plays an essential role in brand visibility and trust among consumers. She recognizes GNC as a preferred partner, given its reputation and extensive reach in the wellness sector.

Shelli Swanson, VP of Retail Sales North America at Great HealthWorks, highlighted the strategic importance of this transition: “With GNC's digital and physical footprint, we are in an optimal position to introduce our science-backed supplements to a knowledgeable consumer base.” This venture marks a significant step away from solely DTC models, paving the way for OmegaXL to reach a broader audience while providing essential health solutions.

About Great HealthWorks

Great HealthWorks is committed to creating high-quality, science-based supplements tailored for joint health, heart health, cognitive function, and digestive wellness. Their flagship product, OmegaXL®, has garnered a strong following, helping millions to lead active, fulfilling lives. The company operates from Fort Lauderdale, Florida, with a focus on maintaining the highest standards for product quality and testing. Their mantra, “We Care,” reflects a dedication to improving consumer health through evidence-based products.

About GNC

GNC has established itself as a global leader in the health and wellness industry, with an extensive portfolio of science-backed products. They are dedicated to helping consumers live healthier lifestyles and offer a comprehensive range of options through physical stores, digital platforms, and partnerships. Their commitment to quality and innovation in the field makes them a fitting collaborator for Great HealthWorks' retail expansion.

As these products hit the shelves, consumers can look forward to a broader selection of health supplements aimed at improving their overall well-being. This new collaboration heralds an exciting advancement in accessibility to quality health products across the country.