#Japan #Tokyo #Shinbashi #Isshi Sanchou #Wagyu Cuisine

New Flagship Opening of 'Isshi Sanchou' in Shinbashi

On August 1st, 2023, 'Isshi Sanchou', a renowned establishment for wagyu cuisine, opened its doors in the bustling Shinbashi area of Tokyo, marking an exciting era for the Tokyo dining scene. Setting its sights on becoming a major landmark, the restaurant boasts ambitious features such as late-night service until 3 AM and a unique approach to wagyu as a culinary art.

About the Isshi Sanchou Group

The Isshi Sanchou Group is rapidly expanding its presence in the food industry across Japan, with its headquarters in Shinbashi. Founded by a team of chefs with Michelin experience and executives from the hotel and bridal industries, it has grown significantly since 2020. As of 2024, the group operates 15 establishments in cities including Tokyo, Kyoto, Osaka, and Shizuoka, featuring various dining styles such as sushi, yakitori, kaiseki, and bars.

What Sets Isshi Sanchou Apart

The group is particularly known for its commitment to excellence, high experiential value, and accessible pricing. By integrating space design, culinary presentation, and customer service, they aim to create memorable dining experiences that transcend traditional meals. Their philosophy balances luxurious accessibility with a relaxed yet refined atmosphere, aiming for a “just-right luxury” that meets the needs of a diverse clientele.

A Unique Late-Night Experience

'Isshi Sanchou' promises to elevate the standard of yakiniku dining by presenting wagyu in a new genre: wagyu cuisine, designed to highlight the rich flavors of high-quality beef and presented as a full-course meal. Offering a lively cooking atmosphere at the counter, it is perfect for business dinners, romantic dates, or a rewarding late-night meal. This establishment caters to all occasions by staying open until 3 AM, providing top-notch wagyu experiences at any hour.

Culinary Offerings That Engage All Senses

The restaurant features a wide array of dishes that go beyond typical yakiniku; it provides a full-course menu designed to enchant diners from appetizers to desserts. Examples of their offerings include:

• - Omakase Course (¥9,800): A luxurious yet relaxing selection featuring Kobe beef yukke, assorted grilled meat, and their famous mackerel dashi cold noodles, allowing diners to customize with additional orders.
• - Isshi Sanchou Course (¥12,800): Ideal for those who can’t decide! This course includes premium selections such as sirloin yukke, assorted beef cuts, Kobe beef baked rice in a clay pot, and mackerel dashi cold noodles, showcasing sophisticated wagyu that remains engaging even after several visits. It's their most popular option for various occasions.
• - VIP Course (¥16,800): A high-end selection starting with a flavorful beef broth infusion, including sirloin yukke and assorted top-quality cuts, making it perfect for special gatherings or celebratory events. Unique offerings feature the rare Kobe beef, ensuring an elegant dining experience.

In addition, the restaurant provides an accessible a la carte menu for casual visits after work or fun bar-hopping nights, catering to a wide range of dining scenarios.

Location Details

The restaurant is located at 1st floor, 4-22-1 Shinbashi, Minato, Tokyo, offering a striking appearance that stands out in the vibrant nightlife. Its modern Japanese interior design enhances the adult-oriented experience superior to typical dining settings. By recreating the flavor that has earned them the prestigious title in Osaka, 'Isshi Sanchou' in Shinbashi aims to deliver top-notch flavor and hospitality, setting itself apart in the competitive Tokyo dining market.

Conclusion

With an aspiration to be a “yakiniku restaurant you want to visit two days in a row”, 'Isshi Sanchou' promises a delightful blend of taste, composition, and atmosphere that keeps customers returning for more. Whether you're indulging in a full course or a simple a la carte dish, each visit offers a chance for a remarkable dining experience filled with unforgettable moments.