#Japan #Tokyo #Employee Engagement #giftee Benefit #NAREL Group

Narel Group Introduces 'giftee Benefit' Program

Narel Group, headquartered in Chiyoda, Tokyo, has made a significant move to enhance employee engagement and improve retention rates by implementing the 'giftee Benefit' program provided by Giftty, which will officially launch in April 2026. This initiative is part of their broader strategy to strengthen human capital, as outlined in their mid-term management plan 'Change and Growth 2030'.

Background for Implementing 'giftee Benefit'

Previously, Narel Group utilized external welfare services aimed at creating a comfortable working environment for their employees. However, a significant challenge was the low utilization rate of these services, suggesting that they were not effectively addressing employee needs. Given the competitive nature of the job market for technical professionals, especially in the construction and IT sectors, fostering a supportive environment is crucial for attracting and retaining talent.

In response to these challenges, Narel Group recognized the need for a more engaging approach that goes beyond simply offering welfare programs. They understand that continuous interaction with employees is essential to enhancing engagement levels.

Objectives of the 'giftee Benefit' Program

The 'giftee Benefit' program offers a dedicated platform for employee welfare, enabling users to access discounted digital gifts and various coupons. The program is designed to foster ongoing communication between the company and its employees through rewards and incentives such as points that can be earned during gift transactions. This is a strategic shift aimed at overcoming the limitations of previous welfare options, which often went unnoticed or unused by employees. Key objectives include:

• - Providing easily accessible digital gifts and coupons for everyday use.
• - Increasing the frequency of interactions between the company and employees through point rewards.

Features of 'giftee Benefit'

The program offers several key features:

• - A store for purchasing discounted digital gifts.
• - An app that provides various coupons for fitness centers, cinemas, accommodations, and personal growth opportunities.
• - A monthly allowance of points redeemable at the discount purchase store.

Employee Feedback on Implementation

The decision to implement 'giftee Benefit' stems from a desire to boost employee engagement and enhance welfare program convenience. Employees have expressed positive feedback regarding the introduction of a dual-channel communication mechanism that points can facilitate. The convenience of having a dedicated discount store for digital gifts aligns well with the company's unique requirements, allowing for customization based on operational protocols and values.

Future Initiatives

Looking ahead, Narel Group is committed to furthering its human capital investments as part of their 'Change and Growth 2030' strategy. They plan to refine their welfare system based on employee feedback and utilization patterns to strengthen their talent base over the long term. Furthermore, the company aims to improve retention rates among technical staff and enhance overall engagement levels, demonstrating the effectiveness of its human capital strategy in meeting the demands of the workforce.

About Narel Group

Narel Group operates in the construction solutions sector through subsidiaries like World Corporation and Contraft, as well as the Japan National Construction Human Resource Association and ATJC in the IT segment, providing personnel outsourcing services. The group made its debut on the Tokyo Stock Exchange’s Growth Market in July 2023, showcasing its robust growth and innovation within the industry.

With a focus on developing talent and addressing the workforce shortages in the construction sector, Narel Group is poised to contribute significantly to the industry's sustainable advancement.

Company Overview

• - Location: 3-5 Koichomitsubo Building, 3rd Floor, 2-Bancho, Chiyoda, Tokyo
• - URL: nareru-group.co.jp
• - CEO: Naoki Shibata
• - Capital: 420 million yen (as of October 2025)
• - Business Areas: Construction solutions, including technical personnel dispatch and construction DX consulting.