#Netherlands #Amsterdam #Brand Engagement #Cataneo #MYDAS

Cataneo's Vision for AI in Media

Cataneo, GmbH, a division of Brand Engagement Network, Inc. (NASDAQ: BNAI), is set to make waves in the media landscape at IBC2026, taking place from September 11 to 14 in Amsterdam. As a leading enterprise AI software company, Cataneo focuses on revolutionizing how advertisers engage with consumers.

What to Expect at IBC2026

During the exhibition, attendees can explore Cataneo's advanced MYDAS platform, an AI-enhanced solution for advertising sales and management. This innovative platform is designed to operate seamlessly in cloud-native environments, providing flexibility and scalability that surpasses traditional systems.

Renato Rocha Pinto, CEO of Cataneo, emphasized the importance of this event, stating, "IBC2026 is the perfect venue to demonstrate how our AI, paired with Cataneo's modern infrastructure, surpasses outdated models." He also highlighted that the platform's capabilities are critical for media leaders who demand real-time intelligence and adaptability in their operations.

Core Features of the MYDAS Platform:

• - Real-time Data Handling: MYDAS provides unprecedented access to real-time data, enabling informed decision-making.
• - Scalability: The platform adjusts to the needs of various media operations, regardless of their size or complexity.
• - Comprehensive Management: MYDAS manages advertising inventory across over 1,000 media brands and more than 200 broadcast and digital channels globally.

Expansion into the U.S. Market

In light of its recent acquisition on June 30, 2026, BEN aims to broaden Cataneo's presence in the United States. With a new commercial headquarters established on Madison Avenue, New York City, BEN looks to accelerate the adoption of its innovative platform across American broadcasters and content creators.

Attending IBC2026 will also mark another step towards strengthening relationships with U.S. media organizations, as Cataneo introduces its next-generation technology to interested parties.

Key Highlights of the Exhibition:

• - Live demonstrations showcasing AI-driven advertising operations.
• - Insights into marketing strategies, including the Mydas Optimizer, which aims for a yield improvement of over 10%.
• - Introduction of Don Durand as the new Chief Sales Officer, a veteran in the media technology sector, to spearhead U.S. expansion efforts.

The Future of Media

Cataneo’s participation in IBC2026 will not only display its cutting-edge technology but also engage industry leaders in discussions about the future direction of media and advertising. The company's vision revolves around leveraging AI for enhancing consumer engagement, thereby streamlining operations for advertisers and media organizations alike.

In a rapidly evolving media landscape, where traditional methods are increasingly inadequate, solutions like Cataneo's MYDAS platform represent a significant leap towards a more efficient, connected, and intelligent future for advertising.

Beyond merely showcasing technology, Cataneo aims to foster partnerships and collaboration as it strides into the U.S. market and beyond. IBC2026 is the ideal springboard for these objectives, offering a dynamic platform for innovation and leadership in the media industry.

Visitors are encouraged to visit Cataneo at Hall 2, Booth C40, where they will gain firsthand insights into this transformative technology. Interested parties can arrange meetings with Don Durand for a closer look at how Cataneo continues to push the envelope in AI engagement.

For additional information, please visit Cataneo's website and ensure you're part of this pivotal moment at IBC2026!