#Japan #Tokyo #JR East Foods #Spicy Nori Dipping Soba #Yamagata Soba

Summer Excitement: Spicy Nori Dipping Soba Returns!

JR East's Cross Station Foods Company is excited to announce the return of the spicy and popular "Spicy Nori Dipping Soba" and the healthy "Yamagata-style Neva-toro Soba" available from July 1, 2026, at all 80 locations of the soba shops "Irori-an Kiraku" and "Irori-an Kiraku Soba." During this period, customers can enjoy the "Noodle Large Size (+1 Serving)" at a special price that saves them 50 yen.

Seasonal Favorites

Spicy Nori Dipping Soba - 620 JPY (including tax)

This much-loved noodle dish grabs attention with its unique spicy dipping sauce made from two kinds of black pepper enhanced with chili oil, perfect for a hot summer day. The refreshing taste is complemented by grated radish and flavorful nori flakes, creating a mix that’s simply irresistible.

Yamagata-Style Neva-Toro Soba - 700 JPY (including tax)

For those seeking a lighter option, the Yamagata-style Neva-Toro Soba is a fresh treat! It features a delightful medley of seasonal vegetables and aromatic ingredients, capturing the essence of local Yamagata cuisine, revered for its combination of dashi broth and bonito flakes. This dish is a representation of traditional Yamagata food, made with finely chopped summer veggies like cucumbers and eggplants mixed with aromatic herbs.

Some locations may have different prices. Additionally, using transportation IC cards like Suica gives a 20 yen discount on any purchase.

Summer Special: Noodle Large Size for 50 Yen Off!

To celebrate the summer heat, all locations will offer a limited-time promotion on the "Noodle Large Size (+1 Serving)," available at a discount price of 150 yen instead of the standard 200 yen (including tax). The promotion runs from July 1, 2026, to September 2, 2026, at all "Irori-an Kiraku" and "Irori-an Kiraku Soba" stores.

Bringing the Taste of Yamagata to You!

The tradition of local food is celebrated through the ongoing campaign MEGURIP, designed to bring the joy of local gastronomy close to everyday life. This initiative provides a chance to savor the flavors of Yamagata at participating locations.

Discovering Irori-an

Irori-an Kiraku aims to provide a stress-free dining experience that feels like a hidden gem. Since opening its first shop in April 2008 at Grandeuo Kamata, the brand has expanded to 80 stores across the Tokyo metropolitan area. Known for its fresh soba, proprietary dipping sauces developed through extensive research, and house-made tempura, Irori-an brings a relaxed atmosphere where customers can take a break from their busy lives.

About JR East Cross Station Company

JR East Cross Station operates from its headquarters in Shibuya, Tokyo. Established on April 1, 2021, it has diversified by integrating convenience restaurant chains like "NewDays" and various food and beverage services including "Irori-an Kiraku" and "BEX Coffee Shop." Their unique offerings enhance customers' travel experiences while savoring local flavors in a casual setting. Join us this summer to explore the refreshing flavors of noodles with a unique twist and celebrate Japan’s culinary heritage!