#United States #New York #Loca Loka #Rana Daggubati #Añejo Tequila

Loca Loka Completes its Tequila Journey with Añejo Release

In a vibrant celebration of cultural collaboration, Loca Loka, a new tequila brand, has officially unveiled its first Añejo tequila. This highly anticipated launch marks a significant milestone for the brand, known for its distinctive blend of Mexican and Indian heritage. The Añejo is now available for purchase through the Loca Loka website and in select retail markets across the Northeast U.S., specifically in New York, New Jersey, Maryland, Washington D.C., and Massachusetts.

Crafted with care, the Añejo tequila is a product of meticulous production techniques, ensuring it embodies the essence of both cultures. Made from 100% blue weber agave sourced directly from Jalisco, Mexico, this additive-free spirit boasts an alcohol by volume (ABV) of 40%. It is aged for a year in a combination of American and French oak barrels, a decision that adds depth to its character while retaining the purity of the agave.

Flavor Profile: A Journey for the Senses

Upon opening, this Añejo entices with a delightful bouquet including the warm notes of cooked agave intertwined with hints of vanilla, caramel, and a subtle touch of coffee. As you take your first sip, the luxurious barrel character melds beautifully with the sweet warmth of vanilla. Accompanying these flavors, you’ll find additional notes of dried fruits and nuts, enhancing the drink's complexity with every taste. The finish is long-lasting and velvety, providing a harmonic balance of sweetness and a delicate peppery spice that tantalizes the palate.

Laurence Brady, Regional Head of Loca Loka USA, shared his excitement about this launch saying, "This tequila is crafted to be savored and, with the holidays approaching, it makes an exceptional gift." The sentiment surrounding this launch resonates as Loca Loka aims to be more than just a beverage; it seeks to provide a cultural experience that unites different traditions.

A Cultural Tapestry

Loca Loka’s brand ethos goes beyond tequila production. The brand name itself is a fusion of the Spanish word 'LOCA,' meaning crazy, and the Sanskrit word 'LOKA,' meaning world. This combination embodies a spirit that transcends boundaries, offering a conversation about joy, tradition, and cultural exchange. At the helm of Loca Loka is a trio of innovators: Indian film star Rana Daggubati, acclaimed musician Anirudh Ravichander, and entrepreneur Harsha Vadlamudi, who all contribute unique insights and creativity to the brand’s storytelling.

Daggubati and Ravichander, both celebrated in their fields, provide an international flair to the brand. Their combined talents are reflected in Loca Loka’s mission to reach a global audience with spirits that not only satisfy the palate but tell a rich story of collaboration and heritage. With a competitive pricing strategy, the Loca Loka Añejo Tequila is available at a suggested retail price of $69.99.

Future Directions

As Loca Loka navigates its early stages in the alcohol beverage industry, it remains committed to excellence and innovation. Following the launch of the Añejo, the company plans to introduce more unique spirits designed for a diverse audience, paving the way for future growth and exploration. In doing so, they hope to set new benchmarks in the industry, focusing on quality and authenticity.

For more updates or to purchase your own bottle of Loca Loka Añejo, visit LocaLokaLife.com or follow them on Instagram @localokatequila. Whether for personal enjoyment or as a special gift, this Añejo represents a delightful intersection of flavors and cultures, inviting everyone to raise a glass to celebration and unity.