#China #Foshan #Midea #CAF #AFCON 2025

Midea Partners with CAF for TotalEnergies AFCON 2025

In a landmark agreement recently signed in Foshan, China, Midea has been announced as the Official Sponsor of the TotalEnergies CAF Africa Cup of Nations (AFCON) 2025. This partnership marks a significant addition to Midea's expanding global presence in sports sponsorships, specifically targeting football fans across Africa.

Midea, a leading global manufacturer of smart home appliances, aims to connect with passionate African football audiences through this collaboration. The event was celebrated at the Midea headquarters, where company leaders welcomed Véron Mosengo-Omba, the General Secretary of the Confédération Africaine de Football (CAF). Key figures from Midea, including Eric Wang, President of Midea Smart Home Business Group, and Lewis Fu, President of Midea International Business, emphasized the strategic importance of this partnership.

During the launch event, Lewis Fu expressed pride in this new affiliation, stating, "Our partnership for AFCON 2025 is a crucial moment in our brand's journey. As we observe African households welcoming modern smart home appliances, we see CAF as the ideal partners to convey our commitment to the region. AFCON stands as one of the most thrilling football events, with top players garnering a global audience of over a billion viewers."

The TotalEnergies CAF Africa Cup of Nations is set to take place in Morocco in 2025. Through this partnership, Midea is expected to benefit from robust brand visibility not just during the tournament, but also across various CAF competitions and digital platforms. Engaging activities aimed at fans will further cement Midea’s status as a recognized brand in the African market.

Founded in 1968, Midea Group has grown to become a global technology leader, employing over 190,000 people and features a diverse product portfolio that includes air conditioners, refrigerators, washing machines, dishwashers, ovens, and much more. Its mention in the Fortune Global 500 list at #277 in 2024 highlights its significant standing in global business.

This collaboration not only extends Midea's reach but also enhances its engagement in communities that celebrate football fervently. With AFCON being a key fixture in the football calendar, Midea's involvement signals a commitment to supporting sports that resonate with the lifestyle of millions.

Midea's strategic initiative reflects a growing trend among brands to engage with passionate fan bases in regions where sports hold considerable cultural significance. As the AFCON 2025 draws closer, anticipation will build, paving the way for potentially impactful outreach and engagements by Midea among African consumers who are increasingly integrating technology into their daily lives.

For more on Midea’s range of products and their commitment to quality and innovation, visit midea.com/global and learn how they are transforming homes around the world.