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Sopra Steria Next's Comprehensive Study on Generative AI

Sopra Steria Next has recently released the second edition of its pivotal study, "Generative AI: From Exploration to Impact," aiming to provide deeper insights into the rapidly evolving generative AI market.

Overview

The report indicates a significant transformation in the application of generative AI, alongside a noteworthy scale of investments and technological advancements in 2024. Generative AI has almost doubled in market size, with projections suggesting it could reach or exceed $100 billion by 2028. However, despite the robust growth and interest, only 22% of large enterprises reported having implemented generative AI at scale by the end of 2024. This disparity underscores a crucial challenge for businesses in 2025: how to transition from pilot testing to widespread deployment.

Major Trends and Challenges

Fabrice Asvazadourian, CEO of Sopra Steria Next, highlighted that 2024 was characterized by a notable contrast in the generative AI landscape. While there was ample technological dynamism and a plethora of AI solutions emerging, companies struggled to achieve the maturity necessary to fully embrace this transformative wave. The report reveals that despite the availability of numerous proofs of concept, only 20% of organizations successfully scaled their initial use cases.

Asvazadourian stated, "The path is defined, yet broad adoption remains a challenge. It's no longer sufficient to conduct experiments; companies must focus on building solid foundations, prioritize solution integration, and emphasize tangible impacts." He stressed that the upcoming months will be crucial in leveraging the technological momentum into a real engine for process and business reinvention.

Acceleration of Generative AI in 2024

The study also points to 2024 as a pivotal year for generative AI, marked by nearly doubling investments from leading tech players in AI infrastructure and GenAI lab environments. Companies like Nvidia have successfully met the heightened demand for their GPUs, which parallels the increasing investments seen from global giants such as Amazon, Stargate, and Meta. This robust investment trend is expected to persist in 2025 and beyond.

Key Takeaways

1. Market Growth: The generative AI market is projected to surpass $100 billion by 2028, indicating vast potential for innovation and revenue generation.
2. Adoption Challenges: Businesses face significant challenges in scaling generative AI from pilot projects to full-fledged implementations.
3. Investment Surge: 2024 saw unprecedented investment levels in generative AI, implying that technological pursuits will continue to unfold at a rapid pace.

Conclusion

Sopra Steria Next's study serves as a crucial guide for businesses navigating the complexities of generative AI adoption. Emphasizing the need for decisive action in capitalizing on technological advancements, the report encourages companies to solidify their foundations and strategically implement solutions that will yield substantial impacts. The insights offered within this study will undoubtedly act as a roadmap for enterprises poised to leverage generative AI's transformative capabilities in the coming years.

For more information or to access the complete study, visit Sopra Steria Next's official website.