#United States #New York #French Riviera #ELLE #Printemps New York

Experience the Charm of the French Riviera in NYC

The vibrant city of New York is set to host a captivating collaboration between two iconic French brands, ELLE and Printemps, aiming to bring the delightful allure of the French Riviera to the heart of Manhattan. Beginning June 9, this limited-time partnership will unfold within Printemps New York, showcasing a unique blend of food, fashion, design, and the quintessential French culture, all woven together through the art of living (Art de vivre).

Collaboration Overview

As part of this special initiative, ELLE will take over Café Jalu located in Printemps New York. This venture will feature award-winning chef Gregory Gourdet, a three-time James Beard Award recipient, as the culinary director. Under the banner of “ELLE 🖤 Café Jalu POP-UP,” this café will serve signature macarons and fresh juices in a charming space reminiscent of a sunny beach in the French Riviera, adorned in cheerful yellow and white stripes. Visitors will have the opportunity to indulge in leisurely mornings embracing French culture with exquisite drinks and pastries until the end of August.

Coupled with this experience, starting in early July, the “ELLE × Printemps New York POP-UP STORE” will launch, featuring a curated selection of ELLE branded items along with an exclusive “ELLE × Saint-James” marinière collection. This pop-up shop aims to merge creativity, style, and collectability by showcasing limited designs and immersive storytelling that captures the essence of both brands.

Through this collaboration, ELLE and Printemps New York reaffirm their shared vision of creativity, innovation, and lifestyle enhancement while establishing a new cultural nexus where hospitality, fashion, and contemporary lifestyle intersect. More details about interactive events tied to this partnership will be announced in the near future.

An Insight from the CEO

In a statement regarding this collaboration, Anne Billaz, CEO of Lagardère Active Enterprises, expressed pride in the project. She stated, “ELLE is not just a media brand; it is a global lifestyle and fashion brand shaped by creativity, culture, and a modern vision of women. This project embodies our commitment to connect with audiences in an immersive and realistic way that transcends traditional boundaries. We are excited to partner with Printemps, a symbolic French brand that shares our passion for creativity, innovation, and the Parisian Art de Vivre.”

Event Details

Location: Printemps New York / Café Jalu (1 Wall Street, New York, NY 10005)
ELLE 🖤 Café Jalu: June 9, 2023 – August 31, 2023
ELLE × Printemps Pop-Up Store & Exclusive Products: Start in early July
For more information, please visit their respective websites.

About the Companies

Founded in 1992, the Lagardère Group operates in over 50 countries and employs around 33,000 people. The group focuses mainly on two business areas: Lagardère Publishing (books, periodicals, board games, premium stationery) and Lagardère Travel Retail (travel-related products, duty-free and fashion-related goods, restaurant and café businesses). Moreover, Lagardère also includes Lagardère News and Lagardère Radio as part of its diversified operations, listed on Euronext Paris.

ELLE is renowned not only as a leading women’s media brand but also as a global fashion and lifestyle brand, available in over 80 countries with numerous local editions. The brand boasts a significant readership, with monthly figures reaching around 32 million in print and 90 million unique visitors online across its platforms.

Printemps New York serves as the U.S. flagship of the esteemed French retailer Printemps. Situated in the financial district of Manhattan, the store embodies a fusion of Parisian luxury and modern design across its spacious layout. With a rich heritage of 160 years, Printemps New York offers an innovative retail experience enriched by seasonal collaborations and exceptional service.

By blending the traditional elements of Paris with contemporary creativity, Printemps aim to deliver a distinctive luxury retail experience.

Discover more about Lagardère Group and ELLE by visiting www.lagardere.com and www.elleinternational.com.