#Japan #Shibuya #Classical #NA Group #CLOVERU

NA Group's Exciting New Apparel Initiative: CLASSICAL

Innovative Concept

NA Group, known for its unique standing in the food industry, has taken a bold step by launching a new apparel e-commerce site named "CLASSICAL." The company, based in Shibuya, Tokyo, aims to create a synergy between culinary arts and fashion, introducing the first collection in collaboration with the lifestyle brand "cloveru." This launch reflects NA Group's commitment to building a cultural narrative around food, merging culinary excellence with creative expression.

Background of Apparel Entry

Traditionally recognized as a remarkable food service venture, NA Group has successfully delivered exceptional dining experiences rooted in community. With Masatake Nara at the helm, the company thrives on subcultures like cars, bikes, clothing, and tattoos. Nara has always posited that there is immense value in deriving inspiration from subcultures, fueling the launch of CLASSICAL as an innovative extension of the NA Group's brand.

The brand's future aspirations include venturing deeper into fashion and creating spaces that facilitate opportunities for lesser-known but talented artists and chefs. Highlighting this diverse ambition, NA Group aims to redefine the notion of an "ordinary" food enterprise by embracing new challenges—evident in their plans to participate in racing events at Tsukuba Circuit by September 2026.

Collaboration with Cloveru: The Concept

CLASSICAL’s initial offering highlights a unique collaboration with cloveru, a brand known for its free-spirited approach to lifestyle fashion. The premise of this collaboration is captivating: for chefs, the kitchen is a stage, and their uniforms serve as the costumes that enable them to perform. Bridging culinary artistry with fashion, CLASSICAL strives to deliver not merely clothing but garments that embody creativity, meticulous craftsmanship, and functional aesthetics.

Product Highlights of CLASSICAL with Cloveru Limited Collection

1. Japan Made Recycle “CLASSICAL” WIDE Tee - BLACK (¥11,000)
This eco-friendly tee, made from recycled PET bottles, features soft texture, quick-dry, and UV protection properties while ensuring environmental sustainability, affirming its status as a Japan-made product.

2. COMFORT Urban Linen Chef Shirts - BLACK (¥25,000)
A versatile linen shirt designed for both the workplace and casual settings. Tailored in a culinary style, it incorporates a blend of materials to ensure comfort and freedom of movement.

3. COMFORT Urban Linen Chef Pants - BLACK (¥25,000)
These innovative pants feature a thoughtfully designed silhouette with tucks to enhance elegance, while elastic waistbands ensure a comfortable fit for prolonged use.

4. Urban Linen Apron - BLACK (¥13,500)
Drawing inspiration from 1940s workwear, this apron transforms into a smaller, classic piece. Crafted from the same linen used for the chef shirts, it completes a sophisticated, cohesive look.

Conclusion

With the launch of CLASSICAL, NA Group is not just another food enterprise; it's a trailblazer in the culinary and fashion worlds. By investing in a unique apparel line, they aim to elevate the cooking experience while offering chefs a means of personal expression through stylish and functional attire. This initiative paves the way for further integration of art, culture, and food in today's dining landscape.

To explore the collection, visit the online store at CLASSICAL.
For more information about NA Group, check out their official website or their Instagram page here.