#Japan #Tokyo #日本市場 #Bertla #Big Bus Tours

Bertla and Big Bus Tours Join Forces in Japan

In a notable development for the tourism sector in Japan, Bertla Inc., a leading operator of experience-based activity reservation sites, has announced a strategic partnership with Big Bus Tours Limited, a prominent player in the global hop-on hop-off tour bus industry. This collaboration, formalized through a memorandum of understanding (MOU), aims to address the growing needs of inbound travelers in Japan, enhancing their sightseeing experiences across various cities.

Background of the Partnership

Japan's inbound tourism market has witnessed significant growth, leading to a concentration of visitors in certain cities. This trend has highlighted challenges related to seamless transport and easier access to key tourist attractions. For international travelers, especially those unfamiliar with local public transport systems, the availability of efficient transport options to explore popular sites is vital for a satisfying travel experience.

Big Bus Tours stands as a leader in this sector, operating in over 25 cities across four continents and serving more than six million tourists annually. With over three decades of industry expertise in major global tourist hubs like London, New York, Paris, Dubai, and Rome, Big Bus Tours brings a wealth of operational knowledge and brand strength to this partnership.

Bertla's vision extends beyond merely providing reservation services; it seeks to integrate mobility tech for real-time demand and supply matching, offering comprehensive solutions that enhance the travel experience. The MOU sets the stage for introducing globally recognized best practices to Japan's tourism landscape, aiming to invigorate local tourism initiatives through collaboration.

Key Points of the Partnership

The agreement outlines several essential elements in its implementation:

1. Market Evaluation and Urban Selection: The partners will assess the market potential for hop-on hop-off bus services in major urban centers in Japan. This evaluation will take into account traveler needs, city transportation circumstances, and available tourist attractions, prioritizing cities with higher visitor demand.

2. Selection of Local Bus Operators: The realization of this venture necessitates collaboration with regional bus operators responsible for local service execution. The companies will evaluate candidates based on safety, operational quality, and community compatibility, ensuring a robust foundation for the services planned.

3. Integrating Global Expertise with Local Solutions: By merging Big Bus Tours' renowned operational expertise with Bertla's domestic network and digital transformation initiatives within travel and mobility sectors, the partnership aims to stimulate Japan's travel and mobility markets and offer new services to inbound tourists.

Future Prospects

In the coming months, Bertla and Big Bus Tours will further discuss the specific cities and operational frameworks involved, striving to move towards a formal contract and subsequent business launch. This MOU marks the initiation of a strategic exploration into their partnership, and updates regarding progress will be disclosed in line with certain disclosure standards as developments occur.

About Big Bus Tours

Founded in 1991 and headquartered in London, Big Bus Tours is recognized as one of the largest hop-on hop-off tour bus operators globally. With operations spanning over 25 cities across four continents, the company serves more than six million annual visitors, showcasing some of the world's most iconic attractions.

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About Bertla

Bertla transcends traditional travel agency models, providing solutions for memorable experiences before, during, and after travel. With approximately 25,000 tours available and partnerships with around 9,000 local companies across 150 countries, Bertla serves about 2.85 million members and features nearly 610,000 user experiences on its platform.

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