Unveiling B.A Lip Zone Cream: Elevate Your Lip Beauty in 2026
On April 1, 2026, POLA, a renowned skincare company based in Shinagawa, Tokyo, is launching two innovative products under its premium B.A brand: the B.A Lip Zone Cream and the B.A Color Lip Zone Cream. These products aim to focus on the 'impression zone' of the face—specifically the lips, which play a pivotal role in shaping one's overall appearance. With a firm belief in the boundless potential of all individuals, the B.A brand seeks to enhance adult charm through a fresh concept of 'lip zone care'.
Founded in 1985, B.A embodies the philosophy of expanding human possibilities. The upcoming launch aligns perfectly with the brand’s ethos as it encourages users to pursue their best selves without the constraints of time or age. The message encapsulated by this new series—inspired by boundless beauty possibilities—aims to foster moments of exhilarating self-discovery, emphasizing the transformative power of one’s lips.
B.A Lip Zone Cream (¥6,930 excluding tax)
This lip treatment promises to offer a sensation of hydration, firmness, and a radiant sheen.
B.A Color Lip Zone Cream (¥5,830 excluding tax)
Available in four beautiful shades, this cream serves dual purposes as both a lipstick and a lip treatment, each offering a fragrance-free option.
The products are designed to penetrate dry and uneven lip surfaces seamlessly while providing a strong adhesive feel, ensuring that users experience not only beauty but also comfort.
B.A is committed to making these new products available nationwide through approximately 2,500 locations, including POLA Beauty Directors, POLA The Beauty retail shops, flagship stores like POLA Ginza, and various department stores. Additionally, they will also be available on the official POLA online store. Globally, customers across regions including mainland China, Hong Kong, Taiwan, Macau, Thailand, Singapore, South Korea, Malaysia, and Indonesia can expect these amazing products to become available soon after launch.
As POLA prepares to unveil its revolutionary B.A Lip Zone Cream and Color Lip Zone Cream, the beauty industry is set to witness a new standard in lip care. By focusing on the lips—often underestimated in their importance for overall beauty—the B.A brand invites everyone to explore their inner beauty and embrace their potential, reminding us all that beauty knows no bounds.
The Essence of B.A
Founded in 1985, B.A embodies the philosophy of expanding human possibilities. The upcoming launch aligns perfectly with the brand’s ethos as it encourages users to pursue their best selves without the constraints of time or age. The message encapsulated by this new series—inspired by boundless beauty possibilities—aims to foster moments of exhilarating self-discovery, emphasizing the transformative power of one’s lips.
Product Highlights
B.A Lip Zone Cream (¥6,930 excluding tax)
This lip treatment promises to offer a sensation of hydration, firmness, and a radiant sheen.
- - Instant Vertical Wrinkle Coverage: The cream is designed to cover lip lines immediately, enhancing the dimensionality and firmness of the lips through moisture-induced glow.
- - Rich Ingredients: Infused with POLA's original complex beauty ingredients, including the BA Core Extract, LS Rosmarinus, and YAC Extract, these products hold the essence of B.A skincare.
- - Unique Formulation: The formulation is meticulously crafted to ensure that the beauty ingredients adhere closely to the lips, offering a firming effect while efficiently concealing color unevenness and vertical lines.
B.A Color Lip Zone Cream (¥5,830 excluding tax)
Available in four beautiful shades, this cream serves dual purposes as both a lipstick and a lip treatment, each offering a fragrance-free option.
How It Works
The products are designed to penetrate dry and uneven lip surfaces seamlessly while providing a strong adhesive feel, ensuring that users experience not only beauty but also comfort.
B.A is committed to making these new products available nationwide through approximately 2,500 locations, including POLA Beauty Directors, POLA The Beauty retail shops, flagship stores like POLA Ginza, and various department stores. Additionally, they will also be available on the official POLA online store. Globally, customers across regions including mainland China, Hong Kong, Taiwan, Macau, Thailand, Singapore, South Korea, Malaysia, and Indonesia can expect these amazing products to become available soon after launch.
Conclusion
As POLA prepares to unveil its revolutionary B.A Lip Zone Cream and Color Lip Zone Cream, the beauty industry is set to witness a new standard in lip care. By focusing on the lips—often underestimated in their importance for overall beauty—the B.A brand invites everyone to explore their inner beauty and embrace their potential, reminding us all that beauty knows no bounds.
Topics Consumer Products & Retail）
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