#Germany #Munich #Deutsche Bahn #Comarch #BahnBonus

Deutsche Bahn Partners with Comarch for BahnBonus Program

In a strategic move set to reshape its loyalty program, Deutsche Bahn, through its subsidiary DB Fernverkehr AG, has initiated a partnership with Comarch AG. This collaboration aims to migrate the existing BahnBonus program to a more sophisticated and adaptable infrastructure offered by Comarch.

Project Overview

Beginning in 2025, the partnership will focus on transitioning the BahnBonus loyalty program to Comarch's advanced Customer Loyalty Management (CLM) system. This initiative is part of Deutsche Bahn's broader strategy to modernize its Customer Relationship Management (CRM) architecture, allowing for quicker response times and better service for customers.

The migration to Comarch's platform will foster a flexible IT ecosystem for Deutsche Bahn, enabling seamless integration with other CRM segments. This includes improvements in direct marketing and customer service capabilities, allowing for faster implementation of enhancements to customer offerings.

A Commitment to Customer-Centric Solutions

DB Fernverkehr AG's intention behind this migration emphasizes a strong commitment to customer satisfaction and technological advancement. "By leveraging the capabilities of Comarch’s infrastructure, we aim to create a modular and future-proof loyalty program that can adapt swiftly to customer needs and market changes," stated Katharina Jendritzky, the project's overall manager.

Comarch’s winning bid during a Europe-wide tender highlights its robust performance and appealing proposal. The partnership promises to not only modernize the BahnBonus program but also accommodate future innovations in loyalty management. Comarch’s modular architecture ensures that the system can be tailored to the specific needs of Deutsche Bahn, ensuring scalability and technological security.

Long-Term Collaboration

The foundation of this collaboration is anchored in a long-term framework agreement. This arrangement will facilitate an enduring partnership based on trust, fostering continuous improvements in loyalty management for Deutsche Bahn. Mariusz Kolasa, the Loyalty Consulting Director DACH at Comarch, expressed enthusiasm for this collaboration, noting, "This partnership symbolizes a shared innovative spirit that aligns with our commitment to enhancing customer loyalty."

Kolasa elaborated that rethinking customer loyalty involves a blend of digital excellence and user-centric approaches. It entails offering not just loyalty points, but meaningful benefits that resonate with customers. The goal is to create a sustainable, data-driven, and engaging experience for BahnBonus members.

In conclusion, the partnership between Deutsche Bahn and Comarch marks a significant step forward in enhancing the BahnBonus loyalty program. By harnessing Comarch’s advanced IT capabilities, Deutsches Bahn aims to set a new standard in customer loyalty and engagement, ultimately driving more customers to embrace the benefits of the BahnBonus system. Together, they are poised to redefine the customer loyalty landscape in rail travel.