Experience a New Era of Laundry with LAVO LAUNDRY in Ota, Tokyo

LAVO LAUNDRY: A New Laundry Experience

In a refreshing shift towards comfort and innovation, LAVO LAUNDRY, a new self-service laundry facility, has opened its doors in Kamata, Ota, Tokyo, on October 31, 2025. This exciting project is brought to life by OKULAB, a company dedicated to revolutionizing the laundry culture, led by CEO Jun Kubota. As part of this initiative, OKULAB has not only managed to implement the installation of laundry machines but also took the reins on logo design, interior and exterior aspects, and promotional strategies for this newly established facility.

The name LAVO, derived from the Latin term meaning 'I wash', resonates with a powerful simplicity, perfectly capturing the spirit of a self-service laundry experience. The brand aims to transform the often mundane task of washing laundry into a liberating and enjoyable moment for individuals, who are encouraged to take pride in the cleansing process of their clothes.

Innovative Brand Identity

To encapsulate the essence of this brand, the logo features an elegant, organic design based on the letters 'LL'. This artistic representation is meant to evoke a sense of the gentle moments that washing brings. It creates a visual connection to the brand's mission, which is to enhance the everyday lives of its customers by providing a soothing and supportive laundry environment. The interior design mirrors the tranquil tone of the logo, offering a serene atmosphere where customers can unwind while managing their laundry tasks efficiently.

Premium Laundry Products

Central to LAVO LAUNDRY’s offering is its unique laundry detergent and fabric softener, named 'peu'. This innovative product, developed by OKULAB, comprises plant-derived synthetic surfactants and pure natural soap content. Designed to thoroughly cleanse fabrics without leaving unwanted residues, peu maintains a neutral to mildly alkaline pH level and is both colorless and fragrance-free. This ensures that your clothes not only feel fresh but are also cared for using gentle, high-quality ingredients.

Moreover, the laundry machines are equipped with a specialized duvet cleaning program, making it easier than ever to maintain even the most delicate items in your household without confusion. Customers can now wash their down comforters confidently, knowing that they are utilizing tailor-made cycles for optimal results.

Community-Oriented Service

LAVO LAUNDRY is committed to becoming a reliable partner for the local community. This is not just a laundry service; it’s a space designed for ease and comfort, allowing residents to tackle their laundry efficiently while enjoying the atmosphere.

The facility operates 24/7, ensuring that residents have access to its services at any time. As a reflection of OKULAB's commitment to customer satisfaction, the company plans to continue researching and promoting innovative solutions that align with contemporary lifestyles, thereby enhancing the laundry experience for everyone.

Since its establishment in 2016, OKULAB has been at the forefront of creating a new laundry culture in Japan, marking its presence with approximately 300 laundromats under the Baluko Laundry Place and various partner brands. As washing machines are nearly ubiquitous in Japanese households, the demand for professionally managed laundering solutions has once again come to the forefront, particularly for larger items and transformative washing experiences.

Conclusion

LAVO LAUNDRY is more than a laundry service; it’s a reimagining of how laundry can fit into your life, enriching your routine with comfort and sophistication. To learn more about OKULAB and their innovative laundry solutions, visit their official websites: Baluko Laundry Place and Laundry OUT. Stay tuned for more updates as they expand the horizons of laundry services across Japan.