Philocoffea's Tetsu Kasuya Breaks 150K YouTube Subscribers with Coffee Passion

Philocoffea's YouTube Success: A Journey with Tetsu Kasuya

Tetsu Kasuya, the owner of Philocoffea and a World Brewers Cup champion, has successfully surpassed 150,000 subscribers on his YouTube channel, "TETSU KASUYA World Brewers Cup Champion." Since its launch in March 2022, the channel has amassed over 11.5 million views, securing its place as a leading resource in the coffee industry. Kasuya aims to fill the world of coffee with happiness and inspiration, using the platform to share knowledge about brewing techniques, tasting, and equipment.

To further enhance the community experience, Philocoffea will introduce a membership program in April 2025, allowing coffee aficionados to subscribe for only 490 yen per month. This membership will provide exclusive content, enabling members to dive deeper into the coffee world. With the mission of delivering unique coffee experiences, Philocoffea utilizes YouTube and social media as powerful communication tools, adapting to the diverse lifestyles of its audience.

Engaging Content for Coffee Lovers

Kasuya's YouTube channel serves a broad audience, ranging from beginners to experienced baristas, and has gained widespread support. One of the most popular videos, titled “Is This Recipe 'God' or 'Devil'? The Ultimate Recipe for Perfect Coffee,” has garnered an impressive 960,000 views, showcasing the consumers' deep interest in personalizing their coffee experience.

Starting in April 2025, the channel will also offer a special membership segment entitled “Behind the Scenes of a Man Loved by Coffee.” This will feature content directly from Kasuya’s daily life, revealing both the personal and professional sides of a world-renowned coffee expert. Additionally, members will enjoy exclusive video content, live streams for Q&A sessions, and unique coffee bean purchases.

Kasuya expressed his excitement about the channel's growth, stating, "I am thrilled that our YouTube channel has surpassed 150,000 subscribers. I look forward to sharing new experiences and discoveries related to coffee with you all. Stay tuned for exclusive stories and limited edition coffee beans to come!"

Collaboration and Media Opportunities

As the channel continues to grow and expand its content range, Kasuya is open to collaborations and media inquiries. Potential topics for collaboration include “Coffee Brewing Techniques from a World Champion,” tailored for beginners, and “Product Supervision,” where Kasuya can offer unique insights into coffee product development. He also encourages inter-industry collaborations that merge coffee with fashion, music, and lifestyle, creating new experiences and value.

Aiming for Coffee Excellence

Philocoffea is not just about selling coffee; it's about delivering extraordinary coffee experiences. Founded in 2016 by Kasuya, who became the first Asian champion in the World Brewers Cup, the company has established itself as a leader in the specialty coffee industry, with its headquarters in Funabashi, Chiba. The company owns three stores in Chiba and one in Omotesando, Tokyo, and engages in educational seminars and workshops across Japan to share the joys of coffee with consumers while also nurturing the next generation of baristas.

Kasuya's multifaceted career has also included serving as an advisor for major convenience store chains and launching a joint venture in 2024 with Daios Japan for office coffee solutions. His influence is evident, as he educates both coffee lovers and aspiring baristas, epitomizing a top leader in the coffee field.

For more insights and content, you can subscribe to his YouTube channel at TETSU KASUYA or follow him on social media for updates and special releases.