#Spain #Madrid #Huawei #FITUR #Petal Ads

Unveiling Insights into China's Tech and Tourism Impact

At the recent FITUR 2025, a leading global travel trade fair held in Madrid, Huawei, through its Petal Ads platform, revealed compelling insights regarding the spending habits of Chinese tourists. According to the data presented, Chinese travelers spend nearly twice as much as the average international tourist. This noteworthy statistic underscores China's significant influence in global tourism and the pressing need for tourism industries worldwide to adapt to the needs of this lucrative market.

Dr. Jaime Gonzalo, Vice President of Huawei Mobile Services Europe, emphasized during the event that engaging the Chinese market is no longer optional but vital for success in tourism today. As one of the largest outbound travel markets globally, China plays a pivotal role in driving revenues across various sectors, including retail and entertainment. This scenario presents a unique challenge and opportunity for global tourism destinations.

The Context of FITUR 2025

FITUR serves as a significant platform where industry professionals gather to spotlight tourism trends, sustainability, and innovation. Huawei's participation exemplified its commitment to enhancing economic collaboration between Spain and Chinese representatives. They hosted a high-level networking event to facilitate partnerships aimed at fostering growth and understanding.

In his address, Dr. Gonzalo highlighted China’s staggering investment in 5G—projected to reach €1 billion by 2025, four times that of Europe—and innovations within the Internet of Things (IoT) and an increasingly popular ecosystem of “super apps” used by Chinese travelers.

Key Takeaways from the Networking Event

The event kicked off with remarks from Mr. He Yong, the Minister Counsellor for Cultural Affairs at the Chinese Embassy, who set an optimistic tone for the discussions that followed. Mrs. Carmen González Gens, VP of Huawei Technologies Spain, outlined a sustainable tourism vision focused on five pillars: environmental sustainability, connectivity, digital transformation, inclusive tourism, and promoting off-season travel.

González stressed that technology is pivotal in enhancing travel experiences, especially for Chinese tourists. By modernizing access to information and streamlining processes, technology can significantly reduce friction for travelers. Her comments addressed the growing inclination among Chinese tourists towards local experiences and off-the-beaten-path offerings.

Mr. Julio López Astor, from TourSpain, shared insights from the International Visitor Satisfaction Survey 2024, revealing a positive reception from Chinese travelers. They particularly valued leisure activities and showed significant appreciation for Spain’s beautiful landscapes and greenery. However, they expressed concerns over safety, tranquility, and the proficiency of the local population in foreign languages, indicating areas for improvement in the Spanish tourism sector to better cater to these tourists.

The Role of Petal Ads in Bridging Connections

Huawei's Petal Ads platform emerges as a powerful tool to connect Spanish tourism brands with the Chinese market. Utilizing sophisticated audience segmentation and AI-driven data insights, the platform allows businesses to launch targeted advertising campaigns aimed at engaging high-value Chinese tourists effectively. This capability is paramount to maximizing return on investment and optimizing campaign performance in real-time.

With over 360,000 publishers and a significant global reach, Petal Ads acts as a bridge for advertisers, enabling engagement with a vast audience of over 730 million potential customers worldwide. For businesses keen on capitalizing on the influx of Chinese tourists, Petal Ads represents a transformative opportunity to increase visibility and customer engagement in a competitive landscape.

Conclusion

The insights revealed at FITUR 2025 by Huawei illuminate the critical landscape of tourism spending and market dynamics driven by Chinese travelers. As destinations strive to cater to their preferences, embracing technology and digital platforms like Petal Ads will be essential for fostering a thriving tourism sector that meets the demands of modern global travelers.