#United States #Choice Hotels #North Bethesda #Radisson Blu #Ascend Collection

Choice Hotels International Expands Global Presence

Choice Hotels International, Inc. has been on a remarkable journey of expansion, significantly increasing its international footprint. In 2025 alone, the company has onboarded 31 hotels and more than 3,300 rooms outside of the U.S., showcasing an ambitious growth strategy that highlights its focus on upscale and upper-upscale markets. This initiative has resulted in an impressive 95% increase in its net pipeline of potential hotel openings.

Growth in Upscale Markets

The company’s drive to grow its upscale offerings is evident through various hotel brand debuts across Canada, the Caribbean, Latin America, Europe, China, and Australia. Notable additions include the recent signings of Radisson Blu in Argentina and Cambria in Canada. A key aspect of this expansion strategy is a long-term distribution and master franchise agreement with SSAW Hotels & Resorts in China. This partnership is set to add 68 upscale properties to Choice’s Ascend Collection, increasing its presence in one of the fastest-growing hospitality markets in the world.

Noteworthy additions to their global portfolio this year include:

• - The Garden SSAW Hotel Beijing—a five-star property with 440 rooms and access to top cultural sites in China.
• - Hotel Faranda Rías Altas, a seaside gem located in Galicia, Spain, known for its stunning views and excellence in service.
• - The Radisson Blu Hotel in Bariloche, located in picturesque Argentina, which is expected to cater to tourists seeking breathtaking views and skiing experiences. All of these developments underline the company’s commitment to delivering exceptional experiences to guests across various appealing locations.

Strategic Investments in Technology

To further support these expansions, Choice Hotels is investing heavily in technology to empower its franchises. The partnership with Mews, a property management system, exemplifies this investment. It integrates seamlessly with Choice Hotels' proprietary tools, offering franchisees enhanced services that help unlock the full potential of the brand’s offerings.

Significant Impact in Latin America and the Caribbean

The Caribbean and Latin America remain critical to Choice Hotels' growth, with a portfolio of 180 hotels encompassing over 25,000 rooms. In 2025, multiple properties were launched in exciting destinations—including the Radisson San Luis Potosí in Mexico and Radisson Riviera Panama. The recently inaugurated V Grand Hotel in Medellin, Colombia, part of Radisson Individuals, provides guests with culturally immersive experiences, wellness offerings, and dedicated service in the vibrant El Poblado district.

Expanding Presence in Europe

Choice Hotels is also making strides in Europe, adding 19 hotels to its collection. Through effective strategic partnerships and direct franchise agreements, the company's expansion in Scandinavia has resulted in noteworthy additions like the Ice Hotel in Sweden. This unique property, entirely made of ice, offers guests an unforgettable experience. In France, 34 new properties have been added, establishing a significant presence in the region.

Upcoming Developments in Canada

The company announced plans to debut its first Cambria Hotel in Canada, set to open in Thunder Bay, Ontario, in 2026. This will cater to both business and leisure travelers visiting the area. Additionally, there are initiatives in place to expand the Ascend Collection further across Quebec and British Columbia, reiterating the brand’s commitment to providing upscale accommodations across diverse regions.

A Primer on Choice Hotels International

Choice Hotels International, Inc., traded under the NYSE symbol CHH, is recognized as one of the leading lodging franchisors globally. With over 7,500 hotels spanning nearly 650,000 rooms across 46 countries, the company boasts a diverse portfolio that meets a wide array of traveler needs. Its award-winning Choice Privileges rewards program allows guests to earn points for stays at a wide range of hotels, enhancing the overall experience for customers and franchisees alike.

As Choice Hotels International continues to expand, it remains focused on delivering quality service and accommodations that meet the evolving needs of travelers, positioning itself for sustained success in the global hospitality sector.