#Japan #Tokyo #beauty routine #Co-medical+ #eyelash care

Sleep and Beauty: A Growing Concern Among Women

According to a recent survey conducted by Co-medical+, a comprehensive beauty brand based in Shinjuku, Tokyo, 50% of women aged 20 to 49 reported feeling that their sleep quantity and quality are insufficient. With 400 respondents, the survey sheds light on the correlation between sleep and beauty, underlining a significant concern for many.

Survey Overview

The survey divided participants into four groups based on their average sleep hours and assessed various aspects of their sleep quality and its relation to beauty:

• - Participants: Women aged 20-49
• - Sample Size: 400 individuals, with groups ranging from below 5 hours to over 7 hours of sleep
• - Survey Period: October 24 to 30, 2025
• - Method: Online survey

Findings: Sleep Quantity and Quality

The results indicate that only 31.3% of respondents felt their sleep was adequate, while a staggering 49.5% reported feeling their sleep was lacking. Among those who sleep less than five hours, this feeling of inadequacy rose to 78.0%. Furthermore, when asked about quality, only 23.3% felt their sleep was sufficient, leading to a troubling conclusion that a majority struggle with both the duration and quality of sleep.

Interestingly, even among the group that manages to sleep more than 7 hours, 32.0% reported dissatisfaction with their sleep quality, suggesting that it's a widespread issue.

Daytime Fatigue: A Common Experience

The survey also explored daytime fatigue, with 46.5% of participants rating their feelings of sleepiness and lethargy between 7-10 on a scale of 10. This degree of fatigue was especially pronounced in those who reported sleeping less than five hours, with 58.0% acknowledging significant daytime drowsiness.

The Connection Between Sleep and Beauty

A surprising finding was that 47.0% of women acknowledged feeling an improvement in their beauty—skin, hair, and overall appearance—when they managed to regulate their sleep patterns. However, among those who typically sleep over 7 hours, about 30% did not feel a significant link between sleep quality and beauty, indicating variability in personal experiences of this connection.

Enhanced Beauty Focus Among Moderate Sleepers

Interestingly, the group that sleeps between 6-7 hours showed the highest level of attention to their beauty routines, with almost 50% expressing commitment to beauty practices. In comparison, those sleeping less than 5 hours had a lower engagement level with only 40.0% reporting a focus on beauty.

In the last three months, the most targeted beauty areas included lips (30.5%), scalp and hair (29.0%), and body care (22.0%). Notably, 26.5% of women reported no focus on any beauty routines, revealing a disparity even amongst enthusiastic participants.

Eyelash Concerns: A Significant Issue

Beyond general beauty routines, the survey highlights issues surrounding eyelashes, where over 60% of participants expressed concerns about issues like thickness, sparse areas, and length. Alarmingly, 64.0% admitted they had not engaged in any eyelash care practices in the last three months, indicating a gap in addressing these specific concerns.

Premium Eyelash Care: Suffering from Sleep Deprivation?

For those struggling with both beauty and time due to sleep deprivation, "湘南美容まつ毛美容液プレミアム" (Shonan Beauty Eyelash Serum Premium) offers a solution. Infused with 20 types of eyelash care ingredients including stem cell culture fluid, this serum only requires application once a day, making it perfect for busy women who want to prioritize sleep while still caring for their beauty needs.

For more details, visit Co-medical+ Official Site.

Company Overview

Co-medical+ is dedicated to developing and manufacturing cosmetics and supplements and was established on June 4, 2014, with a focus on beauty and health. With a dedicated team of 61 employees, the company aims to deliver innovative beauty solutions to women across Japan.