Natracare Achieves B Corp Certification, Paving Way for Sustainable Period Products

Natracare's B Corp Certification: A Milestone in Sustainable Period Products



In a significant achievement for sustainable business practices, Natracare, recognized as the pioneer of organic and natural period products, has announced that its parent company, Bodywise (UK) Ltd, has received official B Corporation (B Corp) certification. This milestone reflects the company's unwavering dedication to social and environmental responsibility, a commitment deeply rooted in its ethos since its establishment in 1989.

To earn the B Corp certification, companies must meet strict standards across five main areas: Governance, Workers, Community, Environment, and Customers. Natracare's successful evaluation under these rigorous benchmarks highlights its ongoing efforts to champion sustainability and ethical practices in the period product sector.

Susie Hewson, the CEO of Bodywise and the founder of Natracare, expressed her pride in the certification, stating, "The very foundation of my company was laser-focused on designing for environmental and social change. Achieving B Corp certification acknowledges how well we have adhered to our principles, practices, and processes over the past 35 years."

One particularly noteworthy aspect of Natracare's operations is its commitment to addressing plastic waste. Research indicates that traditional period product packaging contributes an alarming average of 36 grams of plastic per packet. In stark contrast, Natracare's plastic-free products have sold over 5 million packets in the last year alone, preventing approximately 195 million grams of plastic from entering landfills. This colossal reduction underscores Natracare's mission to preserve our marine environments through sustainable practices.

Moreover, Natracare is not just stopping at plastic reduction. The company employs biodegradable cardboard applicators instead of their plastic counterparts. This transition has resulted in the diversion of 11 million plastic applicators from landfill sites and wastewater systems, reinforcing their commitment to a cleaner planet.

The brand's efforts to promote health and wellness are also noteworthy, having developed what B Corp identifies as four impactful business models. Out of these, three focus on environmental conservation, particularly:
  • - Resource Conservation
  • - Land/Wildlife Conservation
  • - Toxin Reduction/Remediation

The fourth model is centered on Health & Wellness Improvement, showcasing a holistic approach to business that places consumer well-being at its core.

Natracare extends an invitation to consumers to remain vigilant against greenwashing—a deceptive marketing practice wherein brands falsely claim to be environmentally friendly. Through the #BeKind initiative, Natracare promotes sustainable, informed consumer choices, encouraging individuals to make positive decisions for both themselves and the environment.

To find out more about Natracare's journey and its broader mission, interested individuals can visit Natracare.com. Details regarding the company's B Impact Score and its commitment to socially responsible business practices are also available at bcorporation.net.

Natracare is more than a brand; it's a movement aimed at transforming the market for period products. With an unwavering focus on sustainability, the company continues to drive change in ensuring accessible organic and natural products that prioritize both individual health and environmental welfare. Join the #BeKind pledge and be part of this important movement today.

Topics Consumer Products & Retail)

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