#United States #Nashville #CITGO #Lubricants #Light Oils

CITGO's 2025 President's Meeting: A Focus on Growth and Innovation

From September 22 to 24, 2025, CITGO Petroleum Corporation hosted its annual President's Meeting in Nashville, bringing together Light Oils and Lubricants marketers for a forum centered on alignment, growth, and innovation. The event operated under the theme "Good to Grow," emphasizing the importance of strong relationships and forward-thinking initiatives.

CITGO's leadership, including President and CEO Carlos Jordá, highlighted the meeting as an invaluable opportunity to connect with marketers and discuss how the company's strategic initiatives can enhance their business success. "The President's Meeting is an opportunity to show appreciation to our marketers and share how our strategic growth initiatives reinforce our partnership and help them grow their businesses," Jordá stated.

At the meeting, executives presented insights into industry trends and updates on CITGO's strategic plans. Various interactive breakout sessions enabled marketers to directly engage with CITGO leaders from Light Oils and Lubricants, fostering discussions around tailored strategies for each marketer's unique business environment.

Key Highlights and Initiatives Presented

The Light Oils segment showcased its value propositions, which are fueling the brand's growth. Key points included:

• - Club CITGO Loyalty Program: This rapidly expanding program emphasizes customer retention and engagement.
• - Mobile Payment Integrations: Enhancing the customer experience through technology.
• - Illuminate Image Program: Aimed at improving brand representation and customer perception.
• - Mystery Shopper Program: Designed to maintain high-quality service standards.
• - Logistical Improvements: Advanced terminal logistics and updates to payment card operations.
• - Western U.S. Expansion: Plans to extend brand licensing into this key market.

In regard to Lubricants, leaders outlined various segments:

• - Demand Prospects: Insights into the future needs for lubricant products.
• - Business Development Enhancements: Strategies aimed at improving overall business acumen.
• - Regulatory Updates: Keeping marketers informed of changes that could impact operations.
• - Logistics Optimization: Efforts to streamline processes for better efficiency.
• - Training Expansion: Under the CITGO Technical Resource Program, new training opportunities for marketers were discussed, focusing on enhancing product knowledge and customer interaction.
• - VEKTOR Marketing Program: The refreshed program incentivizes top-tier marketers, encouraging creativity and innovative branding strategies.

Karl Schmidt, Vice President of Supply and Marketing, expressed confidence in CITGO's commitment to helping its marketers achieve their growth goals: "With new programs, technology upgrades, and investments in both Light Oils and Lubricants, we're setting the standard for growth and partnership in the industry."

Commitment to Corporate Social Responsibility

During the meeting, CITGO reaffirmed its dedication to community partnership by announcing a donation initiative supporting the Muscular Dystrophy Association (MDA). For every gallon purchased on September 24 through the Club CITGO app, 15 cents will be donated to MDA, with a total contribution cap of $25,000. This initiative underlines CITGO's ongoing commitment to making a positive impact on society.

Looking ahead, CITGO plans to conduct regional roundtable meetings starting in October, allowing for continued communication with marketers. These discussions will lay the groundwork for brand strategies and growth programs planned for 2026.

About CITGO Petroleum Corporation

Founded in the United States, CITGO Petroleum Corporation is widely recognized as a leader in the refining sector, operating under the esteemed CITGO brand. The company manages three refineries located in Lake Charles, Louisiana; Lemont, Illinois; and Corpus Christi, Texas, alongside owning or jointly owning 42 active terminals, eight pipelines, and three lubricants blending and packaging facilities. With around 3,300 employees and a cumulative crude oil capacity of approximately 807,000 barrels per day, CITGO ranks as one of the largest independent refiners in the nation. The corporation also transports and markets fuels, lubricants, petrochemicals, and other industrial products, servicing a network of roughly 4,000 locally owned and independently operated branded retail outlets located east of the Rocky Mountains. CITGO is wholly owned by CITGO Holding, Inc.