#Japan #AI Technology #Tokyo #Back Office World #Marketing Sales World

Exciting Insights Await at Back Office and Marketing Sales World 2026

From July 8th to July 10th, 2026, Tokyo Big Sight will host two significant events: Back Office World and Marketing Sales World. These exhibitions aim to be comprehensive showcases for the back office sectors, including HR, finance, and legal, alongside the front office domains of marketing, sales, customer service, and experience management.

In today's fast-paced business environment, companies are actively seeking sustainable growth and solutions to labor shortages. This means that driving digital transformation (DX) in both back and front offices, and leveraging AI technologies, is more crucial than ever. This event will serve as an invaluable opportunity for media representatives to explore the latest trends and developments within these sectors.

Key Attractions

1. Spotlight on AI Innovations

One of the standout features of this year's exhibition is the introduction of new areas dedicated to AI. The AI Back Office Utilization EXPO and the AI Marketing and Sales Utilization EXPO will highlight cutting-edge AI products and solutions tailored for specific business functions. Attendees will gain firsthand insights into how AI is revolutionizing real-world operations through demonstrations and expert feedback.

2. Hands-On AI Utilization Seminars

For the first time in Tokyo, we are launching a series of AI Utilization Practical Seminars comprising 12 focused sessions. Designed to deliver immediately actionable insights, these seminars promise to equip attendees with tools they can implement the next day. Following up from the successful DX Comprehensive EXPO 2026 Spring Osaka, this Tokyo event marks a significant milestone in engaging businesses with practical solutions.

3. Special Lectures by Industry Leaders

Over 30 special lectures will feature insights from leading industry figures discussing transformational processes and current market trends. This lineup of talks will provide attendees with significant information that can influence the future of work and business management.

Participation Information

Members of the media who wish to cover this exhibition are encouraged to register via the dedicated form. We welcome interview requests and on-site coverage, including company interviews and capturing live event highlights. Should you have specific needs, please reach out to our public relations team.

Exhibition Overview

• - Event: Back Office World 2026 Summer Tokyo
• - Content Areas:

- Human Resources Support EXPO
- Legal Support EXPO
- Financial Support EXPO
- General Affairs Support EXPO
- Business Process Reform EXPO
- AI Back Office Utilization EXPO

• - Parallel Event: Marketing Sales World 2026 Summer Tokyo

- Content Areas:
- Marketing Support EXPO
- Promotion Support Week
- Advertising Support EXPO
- Sales Support Week
- Customer Service/Experience Support EXPO
- E-commerce Support EXPO
- Front Office Business Reform EXPO
- AI Marketing and Sales Utilization EXPO

• - Dates: July 8 (Wed) - July 10 (Fri), 2026, from 10:00 am to 5:00 pm
• - Location: Tokyo Big Sight, South Halls 1-4
• - Organizer: Back Office World and Marketing Sales World Executive Committee (under Everridge Inc.)

For further details, please visit Back Office World Exhibition Website and Marketing Sales World Exhibition Website.

Mark your calendars for this not-to-be-missed event that’s set to shape the future of business operations with AI at its core!