Kose and Maruho Launch New Skincare Brand Hifunic Featuring Mikako Tabe

Kose and Maruho Introduce Hifunic and Carte HD

On September 25th, two remarkable new TV commercials will begin broadcasting nationwide in Japan. The commercials will promote "Hifunic," a new brand for dry skin treatment by Kose and Maruho Pharma, and "Carte HD," an everyday skincare line already beloved by many.

Hifunic: A Serious Solution for Dry Skin

Kose and Maruho Pharma introduced the Hifunic brand on September 16th, one that represents their commitment to tackling the challenges posed by dry skin. As Japan's first OTC medicine in its class, Hifunic is designed to provide serious treatment for symptoms of dry skin, including roughness, cracking, and flaking.

The active ingredient here is the highly praised "heparinoid," developed by Maruho. This powerful compound is instrumental in restoring the skin's barrier function and lamellar structure, thereby achieving lasting moisture retention. With the highest concentration of this active ingredient in Japan (as of May 2025), Hifunic is set to make waves in the skincare industry, proudly declaring its commitment to truly combating dry skin.

Mikako Tabe: The Face of Confidence

Acclaimed actress Mikako Tabe, known for her engaging performances and approachable personality, has been chosen as the muse for Hifunic. Her presence brings energy and credibility to the new commercials, which started airing on September 26th. In the TV spot titled "Hifunic: 2025 Winter Introduction Scene," Tabe's character gracefully walks in a softly lit environment adorned in gentle pink hues, symbolizing the calming essence of the brand.

With the assertive declaration, "This is the conclusion of Kose and Maruho," Tabe exemplifies the product's unique charm and highlights the extensive research backing its formulation. Her inherent warmth complements the brands' confidence, making the message resonate across generations.

Everyday Hydration with Carte HD

Meanwhile, the new commercial for Carte HD, launching on September 25th, showcases Tabe in a relaxed domestic setting, emphasizing how accessible skincare can be. In "Carte HD: 2025 Winter Hydration for Everyday Skin," viewers witness Tabe navigating through daily tasks, endorsing the brand as the trustworthy ally against persistent dryness. Tabe's casual expression of delight—"I might just love this!"—captures the essence of excitement surrounding daily hydration.

A Look Behind the Scenes

Both commercials feature a tender ambiance, highlighting Tabe's professionalism and charm as she takes on the roles enthusiastically. The contrasting styles of the two ads—one vibrant and the other serene—demonstrate the versatility and quality of both Hifunic and Carte HD.

In an exclusive interview, Tabe shared insights into her experience filming the commercials, stating her hope to portray a trustworthy image for Hifunic that resonates with viewers. She expressed her personal commitment to starting her days early, reflecting the brand's ethos of proactive self-care.

Furthermore, Tabe emphasizes the importance of hydration and skincare, especially during busy periods. Both brands, Hifunic and Carte HD, rely on the game-changing heparinoid ingredient, which she values for its high hydration and long-lasting effects.

Closing Remarks

With the launch of Hifunic and new advertisements for Carte HD, Kose and Maruho Pharma embody dedication to skincare innovation while promoting routine self-care. In the capable hands of Mikako Tabe, these brands are set to inspire countless individuals to embrace effective solutions for dry skin. Therefore, make sure to catch the new commercials starting this September, and consider how these products can fit into your daily routine for beautiful and hydrated skin!

For further details on each brand: